• Transform magazine
  • July 30, 2021

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Growth in revenue for Premier Inn since consistent brand evolution

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SIMON SMITH – 8 MAY 2014 Premier Inn has seen a growth in revenue due to its consistent brand evolution. The hotel chain is focusing on creating strong brand health rather than showing hotel interiors and focusing on prices like it...

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The relationship machinery

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SIMON SMITH – 8 MAY 2014 To paraphrase an iconic movie franchise, relationships are the final frontier. At their core, they are the way we mentally position ourselves in relation to others, both rationally and emotionally. We conne...

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