Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....
News
Brand Finance’s Global 500 Ranking highlights world’s most valuable brands
Topping the Global 500 Ranking, Amazon’s expansion beyond the online retail space has transformed the brand into what David Haigh, CEO of Brand Finance, calls, “An unstoppable force.” Yet the business valuation consul...
Lantern rebrands Californian fitness brand Strut This
In recent years, sport and wellbeing has gone from simply a pastime to a lifestyle choice. The boom in social media sites such as Instagram provide an impetus to look good, as well as feel good – globally, a huge vari...
Big tree, green rebrand for Big Green and Dartmouth College
Nestled among the pines in a snowy, green corner of New Hampshire, Dartmouth College educates some of the US’ brightest students. Part of the Ivy League, Dartmouth’s national and international reputation is supported...
Basketball England updates visual portfolio in collaboration with Mosquito
Basketball has long been a steady component of Britain’s sports network. Part of the school curriculum, its integration as a key activity across the UK has led to competitive success for its regional and national team...
Uber Vietnam debuts bold new apparel for uberMOTO drivers
The Uber icon pasted on the windshields of cars around the world has helped customers identify their ride-sharing drivers since Uber debuted in 2009. However, with the introduction of Uber’s Vietnamese motorbike taxi...
Controversial crest redesign for Leeds United
Located in the county of West Yorkshire, the city of Leeds is the UK’s fourth biggest urban economy. The city is the largest financial and legal centre after London, and its dense urban population means, among other t...
Food and drink rebrands: Corporate, consumer and coffee
From Oregon to the Ukraine, food and drink companies are updating their brands. For some, it's a matter of growth and relevance, for others its a reflection of their values writ large...
Target introduces new portfolio of clothing sub-brands
For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....
#TransformTuesday: 23 January
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....
- News
