Transform Live NA: A Netflix Story

This talk is a case study in sonic growth: how Antfood expanded Netflix’s “Tudum” into a rich, flexible sonic system that could evolve with the brand. From a full orchestral identity to the sonic personality of Netflix Animation Studios’ spirited mascot, Ennio, and all the Tudums in between, Antfood traces the creative choices behind the system and what it takes to build sound that works across every touchpoint while remaining unmistakably Netflix.