Listen: Hip-hop-infused sonic brand created for Atlanta Hawks broadcasts

Stephen Arnold Music has created an original musical theme and sonic branding package for Gray Media and Raycom Sports’ Atlanta Hawks broadcasts, bringing an Atlanta hip-hop influence to the coverage. Built around two modular, long-form themes, the package combines live orchestration, melodic hooks and dynamic variations to suit different moments in a game broadcast. The work builds on Stephen Arnold Music’s previous sonic branding for Gray Media’s Atlanta Braves and New Orleans Pelicans partnerships, creating a shared musical foundation across its sports portfolio while giving the Hawks a distinctive sound.