• Transform magazine
  • May 03, 2024

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Key commuter line South West Trains rebrands as South Western Railway

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As house prices and the cost of living in England’s urban centres continues to rise, so too does the number of people choosing to live in, and commute from, city outskirts. As a result, each day numerous train compani...

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Copa90 solidifies international focus with updated visual identity

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Emerging as one of football’s most promising digital community hubs, the Copa Network has long been climbing the ranks of its developing category. Yet Copa90, founded in 2012 and centred around fan culture, takes a un...

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Lantern creates destination brand for resilient Newington Estate

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Situated on the easternmost tip of the UK, the suburb of Newington, Ramsgate, in the parliamentary district of Thanet, is not perhaps the first location immediately associated with a modern, forward-facing marketing s...

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Jkr rebrands the Diana Award with future-facing identity

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On 31 August 1997, Princess Diana, former wife of future king Prince Charles, mother to princes William and Harry, and renowned national treasure, died in a car accident. The whole world stood still. Yet, despite the...

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#TransformTuesday: 05 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Allstate rebrand reaffirms provider’s leading industry position

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Since the 1950s, America’s second largest personal lines insurer, the Allstate Corporation, has confidently affirmed that its customers are in good hands. Its service offering contributes to over 5% of market share, r...

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#TransformTuesday: 29 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Singapore launches passionate place brand identity

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Founded in 1819 as an outpost of the East India Trading Company, the city-state of Singapore has a varied and interesting democratic history. Owned by the British until the Second World War, when it was occupied by th...

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Lonely Planet develops immersive mobile platform ‘Trips’

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Widely considered an essential accompaniment to any trip, Lonely Planet’s travel guides are required reading for hopeful jetsetters the world over. Founded in 1972, the company was sold to BBC Worldwide in 2007, and o...

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#TransformTuesday: 22 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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