• Transform magazine
  • February 22, 2024


Jack Cousins

Five minutes with Karolina Namyslowski


Karolina Namyslowski, creative director at amp sound branding, talks to Transform about the evolution of sonic branding and the challenges of working in the industry as a woman....

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Chicago-based agency VSA Partners reimagines entire brand identity of FuelCell Energy

Fuel Cell Energy Books

The American firm, which is a global leader in the designing, manufacturing and operation of fuel cell power plants, had its marque, typography, colour palette completely redesigned. VSA’s work also introduces a new b...

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Five minutes with Rebecca Williams

Rebecca Williams

Rebecca Williams, design director at BrandOpus, discusses with Transform her passion for all things design and illustration in the world of brand development. How muc...

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Designhouse brands new night-time safety initiative for Westminster City Council

Night Stars 1

In creating Night Stars, Designhouse aims to have created an approachable yet distinctive brand whose volunteers will provide assistance to those in need on nights out. The agency’s work extended to naming the brand,...

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Global design agency Pearlfisher gives Pyrex ‘deliberately imperfect’ brand refresh

Pyrex 2

The historic kitchen brand had its brand strategy, identity and visual identity system updated by Pearlfisher in a bid to inspire the next generation to create. The project’s main aim was to push the brand towards bei...

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Contino rebrands NYC restaurant Yankee Doodle Dandy’s amid political polarisation


Adding to their three food trucks operating on the streets of New York, the all-American brand opened its first restaurant. Against a backdrop of political divisions in recent years, Contino designed the new brand ide...

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Black Dog whiskey rebrand aims to restore itself as category leader

Black Dog Before And After Copy

Diageo India, owner of the Scotch Whisky brand, sought the help of London-based design agency Butterfly Cannon to appeal to the next generation of young, affluent Indians....

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London-based agency Fellow Studio creates brand and visual identity for Mahn House

Mahn House 1

The premium candle company partnered with Fellow Studio, whose work was designed to show off Mahn House’s appreciation for traditional candle making methods. Creating a holistic brand identity which focused on the cra...

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Five minutes with Nicolas Wozniak

Nicolas Wozniak

Nicolas Wozniak, who specialises in brand environment and retail design in his role as president at Paris-based WIP Design, talks to Transform about the art of branding for retailers, and how clients’ tastes can chang...

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Dragon Rouge develops full visual identity system for law firm Bird & Bird

Bird & Bird 1

With the partnership beginning in spring 2021, the ambition for international brand Bird & Bird was to have a significant update implemented across the whole brand. Global agency, Dragon Rouge, was tasked with tak...

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