• Transform magazine
  • November 29, 2023


Don’t miss your chance to take part in Transform Live Saudi 2024

Transform Live Saudi 2024 Newspiece

Featuring talks and roundtable discussions with some of the Middle East’s biggest brands and design agencies, Transform Live Saudi 2024 is set to be unmissable. The very special one day conference offers delegates the unique opportunity to explore a wide and exciting variety of branding topics.

The conference will focus on many aspects of brand design including brand differentiation, audio branding, innovation, brand experience, typography, luxury branding, sustainability, heritage branding and more.   

Of the sessions already confirmed, Transform is delighted to announce that it will be joined by the respective winners of the ‘Grand prix’ and ‘Best overall visual identity’ awards from the Transform Awards MEA 2023, Charles Zuber and Brand Lounge, and Right Grain and Gene Branding.

Charles Zuber and Brand Lounge’s project sought to create differentiation for the high-end watch and jewellery maker. In this session, they will explore how they crafted a truly exuberant and bold visual identity which judges considered a “beautiful” piece of work.

Meanwhile, Right Grain and Gene Branding’s session will uncover how they created the ‘Mo Universe’, which utilises shapeshifting design for the new bakery and espresso bar. Delegates will hear how this stand-out piece of creative design was crafted through experimentation, community interaction and a well-distinguished brand system.

Later on in the conference, attendees will have to keep an ear out for MassiveMusic, as the global creative music agency will discuss its work with Aramco and alrajhi bank. The session will explore how the new audio brands it devised for the two companies can create lasting connections with stakeholders.

After lunch, delegates will be treated to hearing all about Mubadala Energy’s innovative new brand. Crafted with the help of Omnia, the upstream oil and gas company will explain how its new look symbolises progress towards sustainability.

Nearing the end of the conference, there will still be time to hear from leading food company Marouj Commodities about how it fused tradition with innovation to devise a new identity that shows off its Sudanese roots.

There are still many more exciting sessions yet to be announced.

We look forward to seeing you at the Transform Live Saudi 2024. The event will take place in Riyadh on 17 January 2024 at the Social Cafe & Roastery. More information can be found here.

Additionally, if you are interested in the wonderful opportunity to sponsor and showcase your brand at Transform Live Saudi 2024, please email Andrew Thomas at athomas@transformmagazine.net.