• Transform magazine
  • May 26, 2024


Listen: Luxury Japanese automobile company INFINITI launches new audio brand


Designed by its German audio branding partner, why do birds, the brand’s new sonic identity plays on its rich Japanese heritage, as demonstrated by the use of a taiko drum. The brand’s master soundtrack, called ‘Moment of tranquillity’, aims to deliver a sense of anticipation, and is supported by a shorter sonic logo.