The American television network, which is owned by Lionsgate, sought the help of Loyalkaspar to devise a brand strategy, voice guidelines and design system. The agency’s work also involved the creation of a new logo w...
Jack Cousins
SoundOut: Aldi ad music is UK Christmas number one
SoundOut, a leader in sonic branding testing, has revealed its Christmas advert music league table for 2022, with discount supermarket chain Aldi pipping competitor Lidl to top spot. John Lewis, often praised for the...
Transform Awards Europe 2023 shortlist revealed
Remaining the continent’s only dedicated celebration of rebranding, repositioning and brand development, Transform magazine is proud to announce the full shortlist for the Transform Awards Europe 2023....
New ITV and ITVX sonic brand designed by The Futz Butler
Following the replacement of ITV Hub – the British TV network’s streaming service – by ITVX, The Futz Butler was brought onboard to deliver an unconventional new sonic brand for the UK’s largest commercial broadcaster...
That Thing’s Easyfundraising rebrand to combat 'cost of giving' crisis
With the decrease in donations to charities and causes coinciding with the British public’s economic problems, That Thing sought to offer clarity to the ‘givetech’ brand’s audience as to how the product worked. Along...
Former Minnesota jail reimagined as new apartment living brand
Minneapolis-based branding agency Fellow was tasked by New History, an adaptive reuse development company, with convincing modern city dwellers in Duluth to live in a building that was once the St. Louis County Jail....
Capgemini acquires British creative agency 23red
With 23red earning a name for itself by working with clients in the public and third sector, the deal by the global leader in consulting, technology services and digital transformation was completed in order to boost...
Transform Awards ANZ 2022 winners announced
For a third year in a row, the Transform Awards ANZ has recognised the very best in branding from agencies and companies across the Australia-New Zealand region. Judged by an esteemed panel of experts, Transform award...
British agency Taxi Studio rebrands Celebrations as year-round treat
The Mars Wrigley brand sought the help of Taxi Studio to help deliver one of the biggest rebrands in its history. Attempting to finally move away from its strong Christmas connections, the confectionary brand now adop...
R/GA Australia wins big at AGDA Design Awards 2022
The Australian Graphic Design Association, which exists to represent the country’s communication design industry, hosted its yearly design awards that capture the breadth of Australian design, from ‘Brand and Identity...