Andrew Godley, head of client services for B2B marketing agency Punch!, discusses why industry perceptions around B2B brand marketing need changing. What do you feel...
Jack Cousins
University student refreshes Kopparberg’s best-selling ciders
Ben McKay, a Ravensbourne University London student, designed a limited time makeover for the Swedish brewery and cider company’s most famed flavours. With the refresh coming into effect throughout the UK this summer,...
Carne Group receives full visual update from Cardiff-based Clout Branding
The Welsh agency recognised the global asset management firm's brand and communications, which operates throughout eight countries, had become overcomplicated and difficult to navigate. Clout sought to simplify th...
Five minutes with Karolina Namyslowski
Karolina Namyslowski, creative director at amp sound branding, talks to Transform about the evolution of sonic branding and the challenges of working in the industry as a woman....
Chicago-based agency VSA Partners reimagines entire brand identity of FuelCell Energy
The American firm, which is a global leader in the designing, manufacturing and operation of fuel cell power plants, had its marque, typography, colour palette completely redesigned. VSA’s work also introduces a new b...
Five minutes with Rebecca Williams
Rebecca Williams, design director at BrandOpus, discusses with Transform her passion for all things design and illustration in the world of brand development. How muc...
Designhouse brands new night-time safety initiative for Westminster City Council
In creating Night Stars, Designhouse aims to have created an approachable yet distinctive brand whose volunteers will provide assistance to those in need on nights out. The agency’s work extended to naming the brand,...
Global design agency Pearlfisher gives Pyrex ‘deliberately imperfect’ brand refresh
The historic kitchen brand had its brand strategy, identity and visual identity system updated by Pearlfisher in a bid to inspire the next generation to create. The project’s main aim was to push the brand towards bei...
Contino rebrands NYC restaurant Yankee Doodle Dandy’s amid political polarisation
Adding to their three food trucks operating on the streets of New York, the all-American brand opened its first restaurant. Against a backdrop of political divisions in recent years, Contino designed the new brand ide...
Black Dog whiskey rebrand aims to restore itself as category leader
Diageo India, owner of the Scotch Whisky brand, sought the help of London-based design agency Butterfly Cannon to appeal to the next generation of young, affluent Indians....
