• Transform magazine
  • July 15, 2024


Jack Cousins

Five minutes with Anna Johannes

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Anna Johannes is a former bronze medal-winning Paralympian who now works as a strategist at branding consultancy Interbrand. She speaks to Transform about the concept of inclusive design, her time as a Paralympic swim...

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New Toblerone brand identity not for squares

06 Toblerone Bulletproof 2022 Trianglesamongstsquares

Global creative agency Bulletproof designed the new brand story and visual identity for the Mondelēz-owned brand to encourage uniqueness in all its forms. Paying tribute to the importance of being stubbornly triangle...

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StormBrands reimagines brand identity for Jetcraft

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The global aircraft and trading business sought the help of global agency StormBrands to underline the firm’s credentials of being more than just a private jet broker. The agency’s designs attempt to create an authent...

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British design agency Sunhouse rebrands LikeMeat for the plant-curious


LikeMeat is a range of plant-based products under the LiveKindly Collective portfolio which positions itself as the prime choice of ‘carnivores with a conscience’. To show off more of the brand’s personality, positivi...

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Billson’s project with Cowan wins big at DBA Design Effectiveness Awards 2022

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The Australian drinks brand, competing alongside the likes of Mars Wrigley and the Ministry of Justice, was crowned Grand Prix winner in an online event. The awards have recognised and celebrated the compelling influe...

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Transform Awards MEA 2023 open for entries

TA MEA 2023 Launch News Story

Celebrating its 10th anniversary of rebranding and brand development throughout the region, Transform is proud to announce the launch of its MEA awards programme once again. With the belief that branding excellence ca...

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Principle undertakes ‘people-based’ brand overhaul of fintech firm Temenos

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The global brand and implementation consultancy built Temenos’ new brand positioning and identity around the concept of making it ‘Everyone’s banking platform’, further underlining the firm’s commitment to powering a...

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Five minutes with Roscoe Williamson

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Roscoe Williamson is the global creative strategy director at sonic branding agency MassiveMusic. Speaking from the iconic Boulevard de la Croisette, with the annual Cannes Lions festival in full swing, Williamson des...

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Turning cold into gold

Transform Winners

Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco on the eve of the Transform Awards MEA. The UAE-based consultancy had high hopes...

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Superunion designs new brand identity for China’s Nantou City

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Located within the Nanshan District in the south-east city of Shenzhen, the agency sought to ‘activate’ Nantou City through the combination of the traditional and modern features of the town. The visual identity was c...

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