• Transform magazine
  • April 22, 2024

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JDO crafts identity for hair care brand Michiru

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In helping launch the Unilever-owned brand into the US market, international brand design agency JDO created premium-level pack designs along with a clear and ownable brand communication strategy. JDO’s work places ‘the knot’ at the heart of the new design, visually representing the brand’s formulation philosophy that brings together scientific innovation and nature-based beauty.

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