• Transform magazine
  • February 19, 2025

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Jack Cousins

Blue State redefines Oxfam’s brand positioning and identity to focus on equality

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With the globally recognised charity deciding to update its ‘confused’ identity for the first time in its 80-year history, New York-based Blue State was brought onboard to simplify the brand’s identity and connect aut...

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Five minutes with Studio Everywhere

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Transform chats with Studio Everywhere co-founders David Brabbins and Jason Berg, and partner Aaron Cole, about the consultancy’s establishment of its decentralised, member-controlled creative consulting network. Laun...

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Eurostar Group on fast track following rebrand

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Following the integration of Eurostar and French-Belgian high-speed train operator Thalys in May 2022, global brand agency DesignStudio was tasked with creating a brand and design system for holding company Eurostar G...

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Transform magazine delighted to announce partnership with Design denmark

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The Transform Awards Nordics remains the only awards programme to recognise excellence in creativity and strategy across the whole region. Transform magazine can today announce a unique partnership with Design Denmark...

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Transform Awards North America open for 2023 entries

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Now in its ninth year, the Transform Awards North America remains as committed as ever to celebrating the transformative power of brand strategy, creativity and design throughout the entire continent. Transform magazi...

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Five minutes with Judy Su

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Judy Su is the creative director at Blue State, a progressive campaign consultancy based in Brooklyn, New York. She chats with Transform magazine about her work on the Elizabeth Warren Presidential campaign, working f...

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Cable network company Starz comprehensively rebranded by Loyalkaspar

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The American television network, which is owned by Lionsgate, sought the help of Loyalkaspar to devise a brand strategy, voice guidelines and design system. The agency’s work also involved the creation of a new logo w...

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SoundOut: Aldi ad music is UK Christmas number one

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SoundOut, a leader in sonic branding testing, has revealed its Christmas advert music league table for 2022, with discount supermarket chain Aldi pipping competitor Lidl to top spot. John Lewis, often praised for the...

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Transform Awards Europe 2023 shortlist revealed

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Remaining the continent’s only dedicated celebration of rebranding, repositioning and brand development, Transform magazine is proud to announce the full shortlist for the Transform Awards Europe 2023....

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New ITV and ITVX sonic brand designed by The Futz Butler

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Following the replacement of ITV Hub – the British TV network’s streaming service – by ITVX, The Futz Butler was brought onboard to deliver an unconventional new sonic brand for the UK’s largest commercial broadcaster...

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