• Transform magazine
  • April 22, 2024


Jack Cousins

Turning cold into gold

Transform Winners

Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco on the eve of the Transform Awards MEA. The UAE-based consultancy had high hopes...

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Superunion designs new brand identity for China’s Nantou City

Nantou 2

Located within the Nanshan District in the south-east city of Shenzhen, the agency sought to ‘activate’ Nantou City through the combination of the traditional and modern features of the town. The visual identity was c...

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8traordinary launches rebranded Shangri-La Circle

Thumbnail SLC Image For Jeff

Global hosipitality brand Shangri-La sought the help of Singapore-based agency 8traordinary once more following on from the rebranding success of JEN, a hotel in Hong Kong. Rebranded from the Golden Circle, the projec...

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Brand Oath designs ‘clean and contemporary’ new look for Scottish Cycling

SC New Logo

Opting to break away from the cliché of Scottish thistles and Saltire flags, the Edinburgh-based agency updated the 15-year-old Scottish Cycling brand so it could be easily applied across a variety of contexts, f...

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Five minutes with Jenny Sagström


How tough is it building a B2B brand from scratch in our ever-changing world? Jenny Sagström is the CEO and founder of Sköna, a B2B creative agency based in San Francisco and Stockholm. She discusses all thi...

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GSK rebranded by Wolff Olins ahead of healthcare firm’s proposed demerger

Artboard 18 Copy@2X

In its most significant corporate change for 20 years, the update to GSK’s brand identity by global consultancy Wolff Olins was designed to reflect a change to its purpose, ambition, strategy, and culture. GSK retains...

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Mother Design brands first all-electric raceboat championship E1


Ahead of the inaugural racing season in 2023, the sports entertainment brand’s new look was revealed at the Venice Boat Show. London and New York-based agency Mother Design was responsible for the new visual identity...

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Five minutes with David Kimpton

David K BW 2022

David Kimpton is the founder of London-based Kimpton Creative. His design consultancy won big at the Transform Awards Europe 2022, scooping up two golds, a silver, a bronze, and the prestigious Grand prix award for it...

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DLMDD adds classical soundtrack to TFL’s Elizabeth Line

DLMDD Elizabeth Line

The specialist sonic branding agency, working with the world-renowned Chineke! Orchestra, brought the sound of Strauss’ instantly recognisable Blue Danube to London’s newest railway, the Elizabeth Line....

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Singapore named as home for Transform Awards Asia 2022

Singapore V2

Transform magazine has confirmed that its Asia awards programme, which celebrates the transformative power of brand strategy and design in the region, is set to be hosted in Singapore later this year. The decision was...

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