Transform Awards proud to announce Asia 2023 shortlist
This year’s shortlist represents a particularly exciting depth and breadth of transformative rebranding and brand development projects. The Transform Awards Asia remains the only awards program in the region to recognize best practice in corporate, product and global brand development work.
Last year’s big winners set the bar sky-high for years to come at the Transform Awards Asia. The Asian Football Confederation and FutureBrand’s project took home the highly coveted ‘Grand prix’ award for their bold and eye-catching work, which also scooped up a further two Golds. Elsewhere, Stella Pharm and Bratus Agency were awarded the ‘Best overall visual identity’ for their “memorable and aesthetic” work, as described by one judge.
All eyes on the 10th edition of the Transform Awards Asia will be focused on a number of highly competitive categories, including ‘Best creative strategy’, ‘Best use of a visual property’ and ‘Best brand experience’. Other categories of heightened interest include ‘Brand strategist of the year’ and ‘Creative director of the year’, which will also be revealed on the awards night.
As always, every entry into this year’s Transform Awards has been scrupulously examined by our panel of expert judges. The 2023 batch of judges, who were asked to focus particularly on a project’s creativity, innovation, strategic excellence and implementation, hailed from a wide variety of organisations, including The Coca-Cola Company, Google and Intel India.
Transform magazine is delighted to announce the 2023 Asia Awards ceremony will once again take place in Shanghai. The event will be hosted on 20 November at W Shanghai – The Bund.
Andrew Thomas, publisher of Transform magazine and founder of the Transform Awards Asia, says, “We are delighted to return to China to celebrate with the 2023 winners of the Transform Awards Asia for the first time since the beginning of the Covid-19 pandemic. Last year’s entries were superb, setting the bar incredibly high for this year’s edition of the awards. But having looked at the entries to have made the 2023 shortlist, we are certain they will not let us down.”
The full shortlist is as follows:
CONTENT
Best use of a visual property
Coffee Commune and MetaDesign China Limited
Diageo India and Butterfly Cannon
Kungfu Pu‘er Tea with Design Bridge and Partners
Shaze Luxury Retail Pvt. Ltd and Conran Design Group Mumbai
The Starry Forest (Tencent Video) with Design Bridge and Partners
Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Best brand architecture solution
BENNETT, COLEMAN & CO. LTD For Times Professional Learning and Jigsaw Brand Consultants
ELLAI and winⓔBrand Group
KIOT VIET and Bratus Agency
XIAMEN ITG GROUP and Siegel+Gale
Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Best use of copy style or tone of voice
Harappa Education and BOD Consulting
Jumble with Design Bridge and Partners
P&G and NiCE Ltd
The Coca-Cola Company
UPPF and Hauns branding design&strategy
Best brand experience
Arc’teryx and The Orangeblowfish
Deepal Auto and Labbrand Group
Destination Manipal, Jaipur and Eumo DesignIntelligence
General Motors and AKQA Shanghai
Ministry of State Secretariat of the Republic of Indonesia and Celsius Creative Lab
The Starry Forest (Tencent Video) with Design Bridge and Partners
Best use of audio branding
360 ONE
Changan Deepal Auto and Sixième Son
INFINITI with why do birds, MetaDesign Beijing and PublicisQ
LUX and Sixième Son
Best use of typography
HiRaw! and M — N Associates
Hooya Group and Landor & Fitch
Infinix Mobility Limited and Mubien Brands S.L
Rissai Valley, A Ritz-Carlton Reserve with Design Bridge and Partners
Best place or nation brand
Beijing Daxing Airport City and MetaDesign China Limited
Beijing Xin Long Fu Cultural Investment Co. Ltd. and JWDK
Best expression of a brand on social media channels
Harley-Davidson and MADJOR
HSBC Life (Singapore) and PHD Media
Newell Papermate Pens and SGK Inc
The a2 Milk Company and Ylab
The Coca-Cola Company
PROCESS
Best external stakeholder relations during a brand development project
Bayer Elevit and Ylab
Best internal communications during a brand development project
DBS Bank
Ocean Spray and The Silk Initiative
The Hong Kong Jockey Club and Landor & Fitch
Trust with Design Bridge and Partners
Best implementation of a brand development project
Eggyolk Coffee and Hands Collective Viet Nam
FAW Audi and MetaDesign China Limited
HCLTech and SomeOne
The Starry Forest (Tencent Video) with Design Bridge and Partners
Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Best localisation of an international brand
Budweiser and Jones Knowles Ritchie
Bundaberg and RedFern Digital
FAW Audi and MetaDesign China Limited
HSBC Life with Design Bridge and Partners
Petit Bateau and MADJOR
Unilever LUX and Why by Lonsdale
STRATEGY
Best creative strategy
360 ONE
Excitel and BOD Consulting
Shaze Luxury Retail Pvt. Ltd and Conran Design Group Mumbai
The Hong Kong Jockey Club and Landor & Fitch
The Land of Warriors (Tencent Video) with Design Bridge and Partners
TNB Aura with Design Bridge and Partners
Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Best brand evolution (business)
FAW Audi and MetaDesign China Limited
HK Express and Landor & Fitch
Hooya Group and Landor & Fitch
MEIZU and Siegel+Gale
Yeahka and Siegel+Gale
Best brand evolution (consumer)
ASUS and Prophet
Coffee Commune and MetaDesign China Limited
Excitel and BOD Consulting
HiRaw! and M — N Associates
Infinix Mobility Limited and Mubien Brands S.L
Nescafé and Jones Knowles Ritchie
Best brand evolution (corporate)
Minh Tien Group and Bratus Agency
Ping An Insurance (Group) Company of China, Ltd.
PropertyGuru with Design Bridge and Partners
The Hong Kong Jockey Club and Landor & Fitch
Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Best strategic or creative development of a new brand
360 ONE
CHIMEI and DDG
Diageo India and Butterfly Cannon
Escape Planet and Hauns branding design&strategy
Infinix Mobility Limited and Mubien Brands S.L
Trust with Design Bridge and Partners
Unilever (AcneSquad) and PB Creative
Best development of a new brand within an existing brand portfolio
Geely and MetaDesign China Limited
Orion Shokunin and SGK Inc
PregaHope & PregaHappy and Jigsaw Brand Consultants
The Coca-Cola Company
The Starry Forest (Tencent Video) with Design Bridge and Partners
Unilever (AcneSquad) and PB Creative
Best naming strategy (new name)
CHIMEI and DDG
Jumble with Design Bridge and Partners
Rissai Valley, A Ritz-Carlton Reserve with Design Bridge and Partners
Best naming strategy (rename)
360 ONE
Coffee Commune and MetaDesign China Limited
Fanshu and Siegel+Gale
TYPE
Best corporate rebrand following a merger or acquisition
G7 Connect and Prophet
Seatrium and Prophet
TNB Aura with Design Bridge and Partners
Best brand development project to reflect a change of mission, values or positioning
ASUS and Prophet
Bundaberg and RedFern Digital
Hooya Group and Landor & Fitch
Minh Tien Group and Bratus Agency
XPPen and Siegel+Gale
Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Best brand consolidation
Meetsocial Group and Hauns branding design&strategy
Unifi with Design Bridge and Partners
Best rebrand of a digital property
Harappa Education and BOD Consulting
Meetsocial Group and Hauns branding design&strategy
PropertyGuru with Design Bridge and Partners
WRAPPED
Best use of packaging (glass)
Jing and JDO Global
Orang Tua Group and Kiilat Creative
Tanglin Gin and Kiilat Creative
Best use of packaging (print and card)
1664 Prestige (Carlsberg China) with Design Bridge and Partners
Guma Zhongwu (Shanghai) Brand Management Co., Ltd. and des:glory
MetaDesign China Limited
Minh Tien Group and Bratus Agency
Mondelez SEA and Cowan Asia Pty Ltd
Best use of packaging (other)
Coffee Commune and MetaDesign China Limited
Diageo India and Butterfly Cannon
Heineken Group Tiger Beer and Why by Lonsdale
HEINEKEN Vietnam Brewery Limited Company and Elmwood Brand Consultancy
PepsiCo Design & Innovation – Lay's x Stranger Things
Unilever Season 365 and SGK Inc
Best use of sustainable packaging
GP Batteries International Limited
PepsiCo Design & Innovation – Pepsi Label-free Multipack
SECTOR
Best visual identity by a charity, NGO or NFP
AAEDV (Association Azuréenne Enfants du Vietnam) and CBA Design
Don't Throw Me and Jump Creative
Unilever Lifebuoy and Why by Lonsdale
Best visual identity from the energy and utilities sector
ESTI and Hauns branding design&strategy
Jackery and FutureBrand
Best visual identity from the engineering and manufacturing sector
Seatrium and Prophet
UPPF and Hauns branding design&strategy
Best visual identity from the financial services sector
360 ONE
AVIVA-COFCO and MetaThink Consulting
Trust with Design Bridge and Partners
UMS and FutureBrand
Best visual identity from the FMCG sector
Bundaberg and RedFern Digital
HiRaw! and M — N Associates
Kartika Sari with Design Bridge and Partners
Best visual identity from the food and beverage sector
Carino and FutureBrand
Coffee Commune and MetaDesign China Limited
Eggyolk Coffee and Hands Collective Viet Nam
Feather & Bone / Three Butchers and kith&kin
OKASANG and Triangler Co., Ltd.
Wusu Beer (Carlsberg China) with Design Bridge and Partners
Best visual identity from the healthcare and pharmaceutical sector
Medcaptain and MetaThink Consulting
Mindspring and DuoooBrand
Unilever (AcneSquad) and PB Creative
XtalPi and Hauns branding design&strategy
YUANSHEN REHABILITATION and Pinbrand
Zydus Lifesciences Ltd. and Conran Design Group Mumbai
Best visual identity from the industrial and basic material sector
CHIMEI and DDG
CISRI GROUP with Design Bridge and Partners
UPPF and Hauns branding design&strategy
Best visual identity from the lifestyle and wellbeing sector
HSBC Life with Design Bridge and Partners
Leader and Siegel+Gale
SANXUAN and DuoooBrand
Best visual identity from the professional services sector
GDS and MetaDesign China Limited
Lovelink and DuoooBrand
Ping An and Siegel+Gale
TRIREC with Design Bridge and Partners
Yeahka and Siegel+Gale
Best visual identity from the property, construction and facilities management sector
Beijing Daxing Airport City and MetaDesign China Limited
Beijing Xin Long Fu Cultural Investment Co. Ltd. and JWDK
PropertyGuru with Design Bridge and Partners
Best visual identity from the retail sector
NVC and Siegel+Gale
Riotlily and Interbrand
XPPen and Siegel+Gale
Best visual identity from the sports and leisure sector
Mandalika Grand Prix Association and Celsius Creative Lab
TOREAD kids and DuoooBrand
Best visual identity from the technology, media and telecommunications sector
HCLTech and SomeOne
Infinix Mobility Limited and Mubien Brands S.L
KiotViet and Bratus Agency
MEIZU and Siegel+Gale
Unifi with Design Bridge and Partners
XtalPi and Hauns branding design&strategy
Best visual identity from the transport and logistics sector
ALVA with Design Bridge and Partners
FAW Audi and MetaDesign China Limited
G7 Connect and Prophet
Geely and MetaDesign China Limited
Shengsheng and DuoooBrand
Best visual identity from the travel and tourism sector
Escape Planet and Hauns branding design&strategy
HK Express and Landor & Fitch
Rissai Valley, A Ritz-Carlton Reserve with Design Bridge and Partners
SPECIAL RECOGNITION
Brand strategist of the year
Thinh Nguyen – Hands Collective Viet Nam
Feifei Xu – Siegel+Gale
Creative director of the year
Jude Lin – DDG
Muriel Schildknecht – Why by Lonsdale
Nan Wu – Siegel+Gale
Young contender of the year
Shamik Khan – BOD Consulting
Hugo Wong – Landor & Fitch
Isaac Zhang – MetaDesign China Limited
There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 20 November 2023.
