• Transform magazine
  • February 29, 2024

Top

Transform Awards MEA 2023 shortlist announced

MEA Shortlist

The Transform Awards has proudly celebrated the transformative power of brand strategy, creativity and design in the Middle East and Africa for the past decade. Remaining the only awards programme in the region to do so, Transform magazine is delighted to once again announce this year’s shortlist.

In a memorable night at the V Hotel in Dubai last year, the very best projects in corporate and consumer-facing rebranding and brand development in the region faced off. The clear winner on that occasion, scooping up a remarkable five Gold awards as well as the highly coveted ‘Grand prix’, was AD Ports Group and Saffron Brand Consultants. Another big winner on the night, taking home ‘Best overall visual identity’, was Solitaire and Balcony8. With the bar set high for years to come, this year’s shortlisted projects will try to emulate the success of these two outstanding winners.

As always, all projects were assessed by our esteemed panel of judges. Hailing from a wide background of prestigious companies, from Sky News Arabia to PepsiCo to Etihad Airways, the judges carefully scoured each and every project before concluding their respective merits.  

Andrew Thomas, publishing editor of Transform magazine and founder of the Transform Awards, says, “For the past 10 years, the Transform Awards has benchmarked the best of brand strategy, creativity and design in the Middle East and Africa region. I would like to thank everyone who has supported the Transform Awards, whose work over that time has made it such an emphatic success. We look forward to welcoming everyone back to Dubai later this year and continuing our work in making this awards programme even better over the next decade.”

Additionally, Transform magazine is also excited to announce it will be hosting Transform Brand Summit MEA 2023, a two-day event on 24 May and 25 May in Dubai. Comprised of The Transform Conference and brand workshops, the event will be filled to the brim with inspiring speakers from the region, where the transformative power of brand strategy will be explored.

To be a part of this special event and for more information on it, please visit our dedicated Transform Brand Summit MEA 2023 page.

The winners of the Transform Awards MEA 2023 are set to be announced at the luxurious, five-star Raffles Dubai hotel on 24 May 2023. Reserve your table today.

The full shortlist is as follows:

 

CONTENT

 

Best use of a visual property

Al Hallab Street and The Creative Union

Dubai Holding and BOND

Hayat Biotech and Brand Lounge

Nakheel and Ochre

Radio Bahrain and Unisono

Sahtin Manage Restaurants and Trade and The Creative Union

 

Best brand architecture solution

Abdulla Al Ghurair Foundation and Brand Lounge

ADNEC Group and All About Brands

Dubai Holding and BOND

Katara Hospitality and Hilton with The Creative Union

Nakheel and Ochre

 

Best use of copy style or tone of voice

Careem and Mana Creative

Charles Zuber and Brand Lounge

Hayat Biotech and Brand Lounge

Otto and Ochre

Radio Bahrain and Unisono

 

Best brand experience

Charles Zuber and Brand Lounge

Chicos and Electric Brand Consultants

District 2020 and Ochre

Otto and Ochre

Right Grain and Gene Branding

Siemens and KNOW Creative

 

Best use of packaging

Charles Zuber and Brand Lounge

PepsiCo Design & Innovation – Pepsi MO Can LTO

PepsiCo Design & Innovation – Pepsi x MO

 

Best wayfinding or signage

Abu Dhabi Early Childhood Authority (ECA) and ADinB

 

Best use of audio branding

360 ONE and Ochre

Al Rajhi Bank and MassiveMusic

Aramco and MassiveMusic

SAUDI and Sixième Son

 

Best use of typography

Al Manahil Charitable Foundation and KEANE

Charles Zuber and Brand Lounge

Department of Culture and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB

Ministry of Human Resources and Social Development (HRSD) and Zan

Nakheel and Ochre

Watania Takaful and OHI Leo Burnett

 

Best place or nation brand

Atlantis and FutureBrand

Bilaj Al Jazayer and Unisono

Sharjah Commerce and Tourism Development Authority and Skyne

 

Best expression of a brand on social media channels

Abu Dhabi Early Childhood Authority (ECA) and ADinB

Charles Zuber and Brand Lounge

Pizza Hut Middle East and Power League Gaming (PLG)

Radwa Nasraldin Shehab and Livingroom Communication

 

PROCESS

 

Best external stakeholder relations during a brand development project

Abdulla Al Ghurair Foundation and Brand Lounge

Charles Zuber and Brand Lounge

Family Development Foundation and ADinB

FANN Media Discovery Platform and Brand Lounge

Hayat Biotech and Brand Lounge

 

Best internal communications during a brand development project

Infracorp and Unisono

Morouj Commodities and Skyne

SOLV and ADinB

 

Best implementation of brand development project

Dibba Bay Oysters and Skyne

Dubai Holding and BOND

Family Development Foundation and ADinB

 

Best localisation of an international brand

Atlantis and FutureBrand

Franklin Templeton

 

STRATEGY

 

Best creative strategy

360 ONE and Ochre

Bilaj Al Jazayer and Unisono

Charles Zuber and Brand Lounge

FANN Media Discovery Platform and Brand Lounge

Impactiv and Brand Lounge

Nakheel and Ochre

 

Best brand evolution (business)

ADNEC Group, Capital Catering + Services and All About Brands

iLearningEngines and Liwa Content.Driven

Majan University College and Zeenah

Mubadala Energy and Omnia

Quantum ESCO Saudi and Skyne

Signature Living and Skyne

 

Best brand evolution (consumer)

FANN Media Discovery Platform and Brand Lounge

Freshqa and The Creative Union

Morouj Commodities and Skyne

Watania Takaful and OHI Leo Burnett

 

Best brand evolution (corporate)

Abdulla Al Ghurair Foundation and Brand Lounge

ADNEC Group and All About Brands

Al-Dabbagh Group and Bladonmore

Morouj Commodities and Skyne

Nakheel and Ochre

OHI Group and OHI Leo Burnett

 

Best strategic or creative development of a new brand

Al Manahil Charitable Foundation and KEANE

Beban and Limefish Design

Charles Zuber and Brand Lounge

Impactiv and Brand Lounge

Ministry of Culture and Accenture Song Middle East

Otto and Ochre

TGT Diagnostics

 

Best development of a new brand within an existing brand portfolio

Abu Dhabi Early Childhood Authority (ECA) – Child Data and ADinB

Abu Dhabi Early Childhood Authority (ECA) – Leaders for Impact and ADinB

AL MASAOOD – SHAMS+ and All About Brands

Dubai Holding and BOND

Ministry of Culture and Accenture Song Middle East

TGT Diagnostics

 

Best naming strategy

360 ONE and Ochre

Aid and Zan

Beban and Limefish Design

Dubai Holding and BOND

Right Grain and Gene Branding

SOLV and ADinB

 

TYPE

 

Best corporate rebrand following a merger or acquisition

Franklin Templeton

Watania Takaful and OHI Leo Burnett

 

Best brand development project to reflect a change of mission, values or positioning

Abdulla Al Ghurair Foundation and Brand Lounge

ADNEC Group and All About Brands

Franklin Templeton

OHI Group and OHI Leo Burnett

Yaqeen Capital and Skyne

 

Best brand consolidation

Amriya Group and Interstate Creative Partners

 

Best employer brand

Dubai Airports and KNOW Creative

Zan

 

SECTOR

 

Best visual identity by a charity, NGO or NFP

Abdulla Al Ghurair Foundation and Brand Lounge

Ghoroos and Zan

Islamic Solidarity Fund for Development and Proctor & Stevenson

 

Best visual identity from the education sector

APG School and inovaline

FANN Media Discovery Platform and Brand Lounge

Majan University College and Zeenah

 

Best visual identity from the energy and utilities sector

AL MASAOOD – SHAMS+ and All About Brands

Mubadala Energy and Omnia

TGT Diagnostics

 

Best visual identity from the financial services sector

360 ONE and Ochre

Argos Expertise Comptable and ADinB

First Abu Dhabi Bank and FutureBrand

Infracorp and Unisono

Watania Takaful and OHI Leo Burnett

Zenda and KNOW Creative

 

Best visual identity from the FMCG sector

Morouj Commodities and Skyne

Sahtin Manage Restaurants and Trade and The Creative Union

 

Best visual identity from the food and beverage sector

ERTH Restaurant and Latitude

Hilton Garden Inn – Together&Co and KEANE

Morouj Commodities and Skyne

PepsiCo Design & Innovation – 7UP x Ramadan 2022

Right Grain and Gene Branding

Tan Cha and KEANE

 

Best visual identity from the healthcare and pharmaceutical sector

Aid and Zan

Hayat Biotech and Brand Lounge

 

Best visual identity from the professional services sector

ADNEC Group, Capital Catering + Services and All About Brands

ALN with Brand Husl and The Contented Agency

 

Best visual identity from the property, construction and facilities management sector

Al Manahil Charitable Foundation and KEANE

Amriya Group and Interstate Creative Partners

Edamah and Unisono

Nakheel and Ochre

Saada and Unisono

Signature Living and Skyne

SOLV and ADinB

 

Best visual identity from the public sector

Family Development Foundation and ADinB

Great Arab Minds and Abjad Design LLC

Ministry of Culture and Accenture Song Middle East

Tamkeen

 

Best visual identity from the retail sector

Charles Zuber and Brand Lounge

Dubai Holding and BOND

 

Best visual identity from the sports and leisure sector

Bahrain Rugby Federation and Unisono

Seef and Unisono

Yabeela and Unisono

 

Best visual identity from the technology, media and telecommunications sector

Beban and Limefish Design

Department of Culture and Tourism (DCT) & Abu Dhabi Arabic Language Centre (ALC) with ADinB

FANN Media Discovery Platform and Brand Lounge

iLearningEngines and Liwa Content.Driven

Ministry of Culture and Accenture Song Middle East

Radio Bahrain and Unisono

 

Best visual identity from the transport and logistics sector

Careem and Mana Creative

Otto and Ochre

 

Best visual identity from the travel and tourism sector

ADNEC Group and All About Brands

Atlantis and FutureBrand

Bilaj Al Jazayer and Unisono

Earth Hotels and Sputnik Floyd

Katara Hospitality and Hilton with The Creative Union

 

There is no shortlist for the Best overall visual identity and Grand prix. Everyone shortlisted is eligible and the winner will be announced at the awards ceremony on 24 May 2023.