• Transform magazine
  • March 03, 2024


National Foods rebranded in face of growing competition

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  • Double Pack Biryani 3840X2160
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The multinational food products company, which has been a kitchen staple in Pakistan for over five decades, turned to British design agency Taxi Studio to redesign the packaging identity of its Recipe Mixes. Following on from fierce competition in the category, the new look sought to be as vibrant and diverse as the products’ flavours and depict Pakistan’s rich culture and tradition.