We asked brand design leaders worldwide for their biggest predictions for 2026. Many foresee a backlash against AI-generated output, while others predict a year of maximalist design and the rise of sonic branding. Her...

Transform catches up with Design Bridge and Partners’ group executive creative director, Tom Gilbert, at Paradigms brand summit. He discusses the benefits of working for a large global agency, how AI is being utilised...

When the logo redesign of a 56-year-old American restaurant brand, Cracker Barrel, sparked cultural controversy that prompted a rebrand reversal in one week this summer, the conversation reached beyond aesthetics. Lis...

British flight search aggregator and travel agency Skyscanner has its eyes set on becoming a globally recognised brand. Its director and global head of brand design ops, Carla Sandhu, sits downs with Transform editor...

Sinthu Satchi, UK country manager at Onclusive, weighs up the opportunities and drawbacks of viral culture for brands. Viral culture has thrown social listening into...

For the past seven years, Glen D’Souza has worked at Forsman & Bodenfors’ Toronto office as ECD and then head of creative. Following the news that his office will be joining 72andSunny’s ‘Creative Collective’ to b...

When every brand is screaming for attention, Muriel Schildknecht, executive creative director at Lonsdale Asia, proposes that maybe the smartest move isn’t louder design offering short term rewards....

Following the overwhelming success of the ‘Best Wayfinding or Signage’ category at the Transform Awards Europe, Transform is delighted to announce the inception of the European Wayfinding Awards. The programme will re...

Pentagram partner and creative director Angus Hyland berates the redesign of Twitter to ‘X’ at the hands of Elon Musk. It’s just over three years since Elon Musk boug...

With governments around the world struggling to solve some of humanity’s biggest issues, the private sector has responded from the ground up. Jack Cousins explores the rise of ‘change brands’....

Join Marks for an engaging panel discussion uncovering how Perino transformed its market presence - and started an inspiring journey from a single packaging brief to a full-scale strategic agency partnership with Cost...

What connects the Mac startup chime, AC/DC, and Darth Vader? Each shows how a single moment in audio can hardwire emotion and memory into culture. The founders of Smith & Western, Dan Higson and Nick West will bre...

Designed by M — N Associates on behalf of VitaDairy, Moozi is a next-generation kids’ milk brand that blends the natural purity of Tasmanian grass-fed milk with a richly imaginative brand world. Built around moments o...

Steven Gao, business partner at Landor China, argues the world of branding is no longer simply about differentiating, it’s about forging unforgettable bonds to leverage emotion....

Jackson Chang, executive creative director and partner at Jibe Global, explains the idea of ‘Brand Gravity’ and how it helps brands uncover a target audience’s sense of self....

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...