Lonsdale has unveiled L’Atelier Alpine, a flagship on Paris’ boulevard des Capucines designed as a physical expression of the sports car brand’s new, more premium positioning. Blending performance, design and lifestyl...

Aiming to ignite national pride and channel athletic spirit ahead of the Glasgow 2026 Commonwealth Games, Team England’s latest brand – this time by London-based branding agency Form – was anchored by the campaign tag...

Hardin’s Creek, a limited-release whiskey series from the James B. Beam Distilling Company, partnered with Design Bridge and Partners to create a new fantasy-inspired brand identity aimed at modern drinkers. The three...

Transform was back in Shanghai to announce the winners of this year’s Transform Awards Asia at the Ritz-Carlton. The evening once again reflected the very best work in brand strategy and development on the Asian conti...

Founded in 1911 by Norwegian immigrants, New York's oldest youth soccer club, GJØA, turned to Athletics to devise a new identity that honours the club’s maritime roots. This is reflected in the updated geomet...

Damian Borchok, managing director at Koto Sydney, argues that the future of global branding isn't in the traditional centres of power, but on the creative edge — and that edge is in APAC....

Rohit Banka, brand and communication strategy director at Accenture Song, discusses the advantages of leaders shaping their company’s brand, and outlines examples of this in practice....

La Vallée des Couleurs, a leading tourist destination on the island of Mauritius in the Indian Ocean, was struggling to communicate its more adventurous side. Abbey Bamford explores how Brand Lounge reinterpreted...

Transform sits down with Hato co-founder and creative director Ken Kirton to discuss his agency’s playful approach to design, why it fosters human-centred collaborations and the benefits of running a global creative s...

About the work Superfeet, the global leader in performance insoles, has unveiled a bold brand evolution in partnership with creative agency MLTI NYC, redefining its commitment to innovation and athletes. The comprehensive rebrand...

Pentagram partner and creative director Angus Hyland discusses the story behind Virgin’s iconic logo. While the bright red Virgin logo feels like it’s been around for...

Brittany Golob explores how brand sponsorships and partnerships help music festivals gain awareness and build memorable experiences. Glastonbury. Coachella. Montreux...

Mary Catherine Pflug leads global inventory and type design partnerships at Monotype. She’s passionate about making great fonts discoverable, scalable and meaningful, enabling brands and creators to tell their stories...

Gianni Tozzi, global chief creative officer at FutureBrand, chats to Transform about Milan’s creative verve, Italy’s emerging societal trends and how FutureBrand accounts for local nuance....

In an increasingly AI-generated world, typography is still one of the most human and expressive parts of a brand. Waqas Mohammed Amin, creative and production services director at the Saudi Government, explores the st...

Australian frozen meal company The Dinner Ladies teamed up with design studio Universal Favourite and illustrator Jake Foreman to create a modernised brand. The hope is the updated identity will reflect the brand'...

For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...

Transform magazine is proud to announce the shortlist for the Transform Awards Asia 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Asia....

The shortlist for the Employer Brand Management Awards 2021 has been announced. The panel of expert judges have selected the best entries demonstrating impressive and successful employer brand over the past 18 months. Employer bran...

The Transform Awards Europe have been celebrating the transformative power of branding and rebranding in the continent for the past twelve years. Transform magazine is proud to announce the winners of the Transform Aw...

High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

NY-based Contino Studio has designed an alternate wordmark for the Chicago White Sox. Operating within a massive design system, it’s the first ‘White Sox’ wordmark update since 1990 and is a sharp change for the chart...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...

The Employer Brand Management conference is a highlight in the calendar for branding specialists, HR professionals, internal communications specialists, recruiters and other communications experts with interests in th...

Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an...

Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and reb...

Some level of engagement with sustainability has become the norm for businesses. But beyond the obvious positives of integrating sustainability into a company portfolio, sustainability can also become a very important aspect of a b...