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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Smell is said to be the strongest of the five senses, evoking memories of faraway places and events long forgotten. Specialised sensory cells work along with the tast...

According to a study released by CartridgePeople.com, UK adults take greyscale branding more seriously. This could mean that British businesses could attract more cus...

British-based supermarket chain Waitrose, whose 344 branches are predominantly located in London and the South East, has announced the launch of a new range. It will focus on the superior end of the own-label market....

Following the recent success of the Transform Awards Europe, which saw over 400 delegates enjoy a night of prizes, champagne and branding innovation, the Transform Middle East and North Africa Awards 2016 shortlist ha...

Thanks to the ever-increasing high street presence of specialist grocers and artisan produce, and the consumer demand on retailers to provide a wider range of products, the UK supermarket scene is rapidly changing....

World-renowned, German sports car manufacturer, Porsche, launched its new campaign with neuroscientific research that reiterates its prestige. The research claims tha...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

A unanimous decision found that PMS International’s Kiddee suitcase does not infringe on the EU registered design of Magmatic’s Trunki ride on suitcase. The Supreme C...

New Zealanders have chosen to keep the nation’s current flag, despite its ties to the United Kingdom. On Thursday, 8.30pm local time, preliminary results showed that...