• Transform magazine
  • March 03, 2024



Spicing up brand reputation


US-based fast food chain Chipotle, which serves classic Mexican food and grill, is a firm favourite with taco-lovers across America, Canada and the UK. Chipotle has b...

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Talking brand with Brand Union

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Transform magazine caught up with Brand Union at the Transform Awards Asia-Pacific where it won the Grand Prix and a clutch of other awards. Here they talk about their work with Pizza Hut, Dongguan Minying and brand c...

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MS charity to rebrand

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The MS Society aims to refine its brand positioning with the help of communications agency, Arthur London and Code Computerlove, a digital agency that will oversee the redevelopment of its online applications....

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Iconic doll evolves


It has been a long time coming, but Mattel has released its newest line of Barbie dolls, Fashionista. It includes a wide range of body types, skin tones, eye colours...

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#TransformTuesday: 9 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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A league of its own


Football is inarguably the biggest sport in the UK. Rainy Sunday leagues often dominate childhood, football is a major topic of conversation during social occasions and unwavering support for chosen teams can cause th...

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Open to sustainable energy


In an era where energy security and renewable alternatives are increasingly at the top of political, economic and environmental agendas, positioning conventional energy companies as a preferable alternative to their c...

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Seeing value in brands

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Powerful and valuable brands are the driving force of a successful market economy. However, the contentious and unpredictable nature of capital investment calls for a need to evaluate these brands on a yearly basis –...

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Cool, calm and connected


A simple yet creative concept is sometimes all that is needed to ensure a company resides comfortably in the top ten of its field. For Nexia International, its place in the top ten of the international accountancy net...

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Fashioning new luxuries

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In recent years, the retail market has transformed economies in the Middle East, attracting a plethora of tourists to its malls in search of luxury while providing employment for its citizens....

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