• Transform magazine
  • July 18, 2024


Hassan Butt

Sustainable futures: Henkel


A longstanding European, family owned business, and now a multinational FMCG company, Henkel has a tradition of environmentally friendly practice. Hassan Butt explores Henkel’s 2030 goals and sustainability communicat...

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Big leagues: Brand and reputation in the biggest sports on earth


The brand of a sports league can help build the reputation for the sport itself. How do leagues approach branding, licensing and business growth through design? Hassan Butt investigates...

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DigitasLBi rebrands to Digitas as agency unveils new mission statement

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Announcing a return to its original company name, DigitasLBi has rebranded to Digitas, in a push to further promote its positioning as a ‘connected marketing agency.’ The new direction also includes a refreshed missio...

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#TransformTuesday: 13 March


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Superbrands announce 2018 annual ranking of UK’s strongest consumer brands

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For the first time in four years, British Airways has failed to secure first place ranking as the UK’s top consumer brand, according to the annual Superbrands brand index. Topping this year’s list, LEGO’s steady climb...

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Conran Design Group and UNICEF unveil new identity for Soccer Aid

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Since it began in 2006, the biennial Soccer Aid charity event has raised over £20m in aid of the United Nation’s children-focused humanitarian programme, UNICEF. Created by British celebrities, Robbie Williams an...

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Recording Academy releases new visual identity in collaboration with Siegel+Gale

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Widely known for its annual presentation of the Grammy Awards, the Recording Academy has long been America’s premier institution for the development of music. Since 1957, its recognition of artists, recording engineer...

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Transform Awards Asia-Pacific 2018 now open for entries


The presence of brand across the Asia-Pacific region has long been a key driver of business. Comprised of some of the fastest growing economies in the world, its brand growth both domestically and internationally is s...

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DixonBaxi and Prophet lead visual experience for Formula E

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Since its inception in 2014, the Formula E championship remains one of the most compelling sports events on the calendar. At its core, the frenetic magnetism of dazzling electrotechnology strikes at the heart of sport...

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WPA Pinfold steers new brand identity for Arriva

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In 1997, Arriva’s emergence as a key player in the inter-urban transport environment was typified by its first business venture outside of the UK. A decade later, Arriva had secured major contracts across Europe, and...

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