• Transform magazine
  • January 27, 2023


Hassan Butt

#TransformTuesday: 5 December

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....

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Stonehill Taylor introduces refreshed visual portfolio

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Architecture and interior design firm, Stonehill Taylor, has introduced its first brand refresh since its inception in 1986. Over the years, the firm has made significant steps in expanding its portfolio, moving into...

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F1 introduces first new visual identity since 1993

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When Formula One introduced its ‘flying one’ logo, designed in 1987 by London-based agency, Carter Wong, as its official trademark at the start of the 1993 season, the sport was beginning to revolutionise. The widespr...

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New-look eBay eyes contemporary era of commerce

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Founded in 1995 as AuctionWeb, multinational e-commerce corporation, eBay, has long been a key player in online B2C and C2C sales – largely defining the most integrated and secure space for the latter. Comfortable ami...

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Bolivia captures sprawling diversity in revitalised place brand

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Widely considered one of the most remarkable countries in South America, Bolivia’s rich and diverse landscape is full of mystery. From the world’s largest salt flat in the Salar de Uyuni, to the remnants of the pre-Co...

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Insight-led brand study emphasises impact of M&A

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In the last decade, the global M&A market has had its fair share of challenges. Stymied by the aftershocks of the financial crisis, businesses have largely been on the back foot. However, in recent years, the capa...

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Fight or flight


Companies that change their brands quickly due to adversity can fall prey to problems that will plague the new brand and potentially cause ruinous results. Hassan Butt analyses the successes and failures of panic rebr...

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Prophet releases Brand Relevance Index 2017

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Global brand and marketing consultancy, Prophet, has released its Brand Relevance Index 2017, highlighting the top performing brands across numerous sectors in China, Germany, the US and UK. With a strong focus on ‘re...

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Five minutes with Christian Turner

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For successful brands the world over, sending strong signals is top priority. Yet as consumers change and marketing positions evolve, the need for compelling brand names has not only become harder, but increasingly va...

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Pearlfisher unveils dynamic identity for homeless charity House of St. Barnabas

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Since 1862, the House of St. Barnabas, located in the heart of London’s Soho district, has held close its charitable cause of fighting against the depravity of homelessness. In 2013, the charity introduced a private m...

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