• Transform magazine
  • September 28, 2022


Hassan Butt

DixonBaxi creates podium-inspired identity for Eurosport’s Olympic campaign

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Throughout the history of the Olympic Games, the podium has long represented the quintessential sporting snapshot. Enshrined it its history; the powerful salutes of Tommie Smith and John Carlos in 1968, a whistling Da...

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Asics welcomes new global brand portfolio

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‘Anima sana in corpore sano’ might feel like a scrambled extract from the familiar filler text of modern typeset templates. Beyond lorem ipsum, however, the adage serves as the acronym for Japanese multinational corpo...

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Drone experts take flight with refreshed identity

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It was estimated at this year’s International Drone Expo, held in Shanghai earlier this month, that the projected value of the global drone industry will reach $90 billion by the year 2025. Currently, there are over 2...

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All becomes one

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Over the years, global deregulatory policy has cleared the path for business to flourish within telecommunications. Examples such as the US’ 1996 Telecommunications Act and India’s 1999 New Telecom Policy saw various...

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Transform Awards North America 2017 shortlist announced

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As brand projects become more collaborative and encompassing, the criteria for what makes a successful brand is constantly being challenged. Brands and agencies reach new standards of creativity and innovation. In Nor...

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Computing brand strategy


When managing a complex, global brand, asset management can be as complex as supercomputing. Hassan Butt investigates the strategies behind brand asset management...

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Brand refresh refines NBA logo with modernised look

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Last year, the NBA (National Basketball Association) generated $5.9bn in combined revenue, doubling profit statistics since the beginning of the century. Yet since the 1990s, the league has become a central network fo...

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Employer Brand Management Awards launches North America program

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Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, t...

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SyFy updates visual identity with genre-focused rebrand

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Since 1992, the primary TV domain for science fiction has been the SyFy channel. In the last decade, however, the channel’s programming has at times diverged from the largely esoteric fandom genre, opening its doors t...

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The mechanics of experiential retail

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Ossified in the glass cabinets of the Museum of Brands, Packaging and Advertising in Notting Hill, London, the story of over 200 years of consumer culture takes the shape of haggard Heinz tins and faded Cadbury's...

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