• Transform magazine
  • February 22, 2024

Top

News

Where students blossom

Hello Student.jpeg

Student living has had a sophisticated makeover with the branding of student accommodation provider, Hello Student. The new branding was created by London-based brand...

Read More

Something extraordinary

Envy_1.jpg

The way that a brand chooses to position itself can have a dramatic effect on the way that its products are perceived or experienced. The theme at an LPK event hosted...

Read More

Smart, social and segmentation: Dubai Lynx, Day 3

rio.jpg

In the Minority Report, Tom Cruise’s character walks through a fictional future city and is recognised at places like the Gap and targeted with a personalised, computerised video advert at the entrance to stores. Desp...

Read More

#TransformTuesday: 8 March

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Defining innovation: Dubai Lynx, day 2

Dubai_Lynx_day_2.JPG

"Innovation is doing things differently in order to do them better," says JR Little, head of innovation at Dentsu Aegis agency Carat. That sentiment defined the second day of the Dubai Lynx festival....

Read More

Going glocal: Dubai Lynx, day 1

image1.JPG

It's no secret that brands are interested in the Middle East. Western retailers and luxury brands have jumped on the new opportunities to provide unique experiences to discerning audiences, B2B companies have expa...

Read More

Moving the brand goalposts

US Soccer flags.jpg

Given the task of assigning a sport to the US, one could be forgiven for immediately thinking of baseball, basketball, or even American football. All are huge entertainment spectacles involving heady amounts of sponso...

Read More

Not a one-trick pony

Pony Club 1.jpg

Concomitant to royalty, Olympic dressage events and televised sports presenter Clare Balding, horse riding is often a hobby associated almost exclusively with the upper echelons of society....

Read More

Time for change

Time out 1.jpeg

Time Out is a brand as synonymous with London life as tube trains, red telephone boxes, and the plethora of jellied eel shops once littering the city's East End....

Read More

Going nuts for nuts

Screen Shot 2016-03-02 at 12.05.29.png

Creative agency, Kingdom & Sparrow, branded Pistachio Provenance with a contemporary new design and website. With its striking and smart packaging, the recent lau...

Read More