• Transform magazine
  • March 03, 2024

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News

Villa brings its mane game

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Aston Villa’s subtle, new badge, courtesy of SomeOne brand agency, builds upon the football club’s 142-year history, and the heritage that goes with it. A lion that d...

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#TransformTuesday: 12 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Back to black

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Smell is said to be the strongest of the five senses, evoking memories of faraway places and events long forgotten. Specialised sensory cells work along with the tast...

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Black is the new black

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According to a study released by CartridgePeople.com, UK adults take greyscale branding more seriously. This could mean that British businesses could attract more cus...

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Worth the wait

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British-based supermarket chain Waitrose, whose 344 branches are predominantly located in London and the South East, has announced the launch of a new range. It will focus on the superior end of the own-label market....

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MENA 2016: The shortlist

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Following the recent success of the Transform Awards Europe, which saw over 400 delegates enjoy a night of prizes, champagne and branding innovation, the Transform Middle East and North Africa Awards 2016 shortlist ha...

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Unexpected item in the branding area

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Thanks to the ever-increasing high street presence of specialist grocers and artisan produce, and the consumer demand on retailers to provide a wider range of products, the UK supermarket scene is rapidly changing....

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Addicted to Porsche

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World-renowned, German sports car manufacturer, Porsche, launched its new campaign with neuroscientific research that reiterates its prestige. The research claims tha...

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#TransformTuesday: 29 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Victory for Kiddee

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A unanimous decision found that PMS International’s Kiddee suitcase does not infringe on the EU registered design of Magmatic’s Trunki ride on suitcase. The Supreme C...

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