• Transform magazine
  • April 16, 2024

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Reaching a common goal

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Corporate and consumer brands are traditionally separate – in terms of tactics, teams and objectives. But that line is shifting as a new breed of company emerges, forcing the two to merge. Does this allow companies to...

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#TransformTuesday: 19 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Associating with architecture

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The Bahrain Association of Banks (BAB), has revealed a rebrand, created by London-based brand consultancy Industry. Established by the Bahraini government via ministe...

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Playing your cards right

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One of the world’s most recognisable providers of financial services, Mastercard, has undergone a modern makeover in order to equip it for the digital age. The rebran...

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Running bunnies

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Spanning Edinburgh to Bristol, this year’s Great Run series will be held in a variety of locations, for a variety of admirable causes. Culminating in its most famous...

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Swimming upstream

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Burges Salmon, a law firm with origins dating back to the Victorian era, has updated its visual identity to better reflect its positioning in the contemporary era. Bu...

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#TransformTuesday: 12 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 5 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Recognising the superlatives

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Guinness World Records, known between 1955 and 1998 as the Guinness Book of Records, is first and foremost a reference book, charting amazing feats of people across the globe....

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Brand evolution in Europe

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At the 2015 Transform Conference Europe, influence, reputation and creativity were key topics. Sustainability as a core brand positioning laid the groundwork for the current rise in purpose. And brands were maturing t...

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