Since its launch in 1990, Lucozade Sport has dominated the market for sports drinks in the UK. Now, in the face of stiff competition and a more health conscious market, it has undergone the biggest rebrand of its 25-y...
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Healthy boost
London-based branding agency Ragged Edge has teamed up with Ella Mills, the social media star behind Deliciously Ella, to provide the food blogger with a new design system and logo....
A Danish classic
The Manchester branch of Denmark-based branding agency, Agency Spring, has teamed up with Nordic confectioners Cloetta to redesign Skipper’s Pipes, a traditional pipe-shaped liquorice confectionary beloved in Denmark....
#TransformTuesday: 30 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Speedo deals with Lochte's lie
American gold medal swimmer Ryan Lochte’s bizarre behaviour relating to claims he made about being robbed at gunpoint has led to his dismissal by four sponsors, most notably luxury fashion retailer Ralph Lauren and sw...
Something to chew on
Stimorol, the market leading gum range, in Northern Europe, has redesigned its brand for the ‘global snacking powerhouse’, Mondelez International. Working with Bulletproof, a strategic brand and packaging design agenc...
A kick in the right direction
Since 2001, Barclays, the British multinational banking and financial services company, has been the title sponsor of the Premier League’s seasons, however, this season, the sponsorship expires. So, to coincide with t...
#TransformTuesday: 16 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Refining the ballot
On 23 June 2016, Great Britain voted to leave the European Union. The news came as a shock to the population at large, with pollsters and pundits predicting until the very last minute that the Remain camp would prevai...
Arousing curiosity
Working together with with Fork Unstable Media, the digital agency and member of the fischerAppelt-group, Merck, the leading science and technology company, has undergone rebrand. It has created an innovative campaig...
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