• Transform magazine
  • June 02, 2020


Museum in Iceland transforms into a more modern version of itself


After successfully designing maritime museums in the Netherlands and Denmark, Kossmann.dejong was once against tasked to design the visual identity of a museum, this time in Reykjavík, Iceland.

The Maritime Museum in Reykjavík has revealed a new brand identity alongside the Amsterdam-based design agency in an effort to display a more contemporary image and attract more visitors, reaching younger ages.

The first exhibition that will take place in the renovated museum, ‘Fish & folk – 150 years of fisheries,’ showcases the history of Icelandic fisheries. That heritage unfolds from the perspective of Iceland’s biggest fishing port, Reykjavík.

The choice for this exhibition to be held at the Maritime Museum in Reykjavík is fitting, since the building that currently hosts the museum used to be a thriving fish factory. This historical fact was the source of inspiration for Kossmann.dejong, which designed tiled walls, tubs and plastic pallets, decorated with an assortment of objects, such as small hooks, fish tags and mechanised fish skinners.

When entering the museum, visitors will have the opportunity to experience visual content in the form of pictures and film. They will also be able to watch and listen to interviews with mariners, marine biologists and fish factory workers, experts in the industry.

To keep its audience interested, the Maritime Museum will offer an array of interactive screens and games that require audience participation.

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