• Transform magazine
  • February 22, 2024


Jana Iverson

Costa Coffee crafts definitive, branded ‘Costa red’


Costa Coffee has an association with the colour red giving the brand a clear hallmark and making it easy to identify when strolling high streets around the world....

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New hotel brand plans to keep guests exploring


Millennial travellers place priority on exploring and experiencing the city; especially cities like London most sites are outside of hotels....

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IHOP publicity stunt quadruples sales


IHOP, the American multinational diner-style restaurant specialising in breakfast foods, made headlines recently by changing its name from IHOP to IHOb; ‘B’ standing for ‘burger.’ Although promoted as a permanent chan...

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Rebranding risk management


For many companies in the current market, risk managers are primarily concerned with potential financial loss to a company, often resulting in pulling back if the loss is seen as excessive. However, to embrace a true...

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