• Transform magazine
  • April 29, 2024

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Seymourpowell designs Black Juniper gin identity

Black Juniper Hero Bottle Glass

The new ultra-premium gin, launched by Silent Pool Distillers in England, was inspired by the Bhutanese juniper berry, which is a key ingredient in the product. The global strategic design and innovation company sough...

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Transform Awards MEA 2024 proud to open for entries

MEA Entries

The Transform Awards is the only awards programme in the region which celebrates the transformative power of brand strategy, creativity and design. It recognises best practice in corporate, product and global brand de...

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Adored French children’s hospital undergoes extensive rebrand

LENVAL Flag

Lenval, a private, non-profit hospital in Nice which specialises in paediatrics, child psychiatry and medical social services, sought a complete rebrand. Hoping to redesign the brand to match the healthcare provider’s...

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TGI Fridays returns to roots following brand update

TGI Fridays Coasters

Renamed ‘TGI Fridays’ in the UK once again, the American-inspired cocktail bar and restaurant chain underwent an identity transformation at the hands of London-based brand value agency Boldspace. Acting as a significa...

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Brand agency’s 800-year-old château restored

Screenshot 2023 06 27 At 09.35.00

The Château Cramirat, a Templar landmark located in southwestern France, now acts as a contemporary innovative space which hosts international branding firm Dan Alexander & Co, as well as other companies base...

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Design winners announced at Cannes Lions 2023

Lion Cannes Logo.Svg

The Design Lions aim to honour visual craftsmanship, with 34 Lions being awarded this year from nearly 1,000 entries by the Cannes Lions jury. In the awards’ 70th anniversary, the big Design winner this year was Micro...

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Transform stories from Cannes Lions: Levi's and Louis Vuitton

Lion Cannes Logo.Svg (1)

Cannes Lions is back with a bang and celebrating its 70th anniversary. Here’s a roundup of all the best brand design and strategy action from the first day of Cannes Lions International Festival of Creativity 2023, li...

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Cannes Design Lions reveals shortlist

Lion Cannes Logo.Svg

With nearly 140 entries from around the world selected for shortlist, large brands to make the grade include Nike, McDonald's and Ford. Some of this year's most c...

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Phytor ‘passionate’ brand developed by Noat

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Straits Biopharma, a manufacturing institution in Singapore which creates pharmaceutical-grade plant biologics products, sought the help of the British brand design agency to position its new brand, Phytor. Noat was r...

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Mastercard holds ground as Best Audio Brand, says amp

Best Audio Brands 2023 [Cover Image]

Global sonic branding agency amp has released its annual Best Audio Brands Index. Running for a fifth straight year, the report ranks 250 of the best audio brands in 2023, with Mastercard, Shell and Aviva all finishin...

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