House of Brand Transformation: Forget trend-chasing, it’s time for Modern Heritage
Design agency Tavern believes branding is broken. With companies trapped in a cycle of chasing the latest design trends, they all end up looking alike. Join Tavern’s CCO and founder, Mike Perry, as he makes the case for a new, game-changing way of conceptualising branding: Modern Heritage.
The keynote session, Modern Heritage: The 3-Step Path to Timeless Brands, will take place at Transform magazine’s House of Brand Transformation in Cannes on 23 June. The not-to-be-missed keynote will see Perry draw on Tavern’s vibrant portfolio of clients, from Sizzler to Burt’s Bees to Old Overholt.
In making the case for Modern Heritage, he will demonstrate how great design doesn’t just survive trend cycles, it outlives them. As Perry says, “Modern Heritage is the ultimate pursuit of timelessness. And timelessness isn’t nostalgia, it’s reinvention – taking the strongest pieces of a brand’s past and using them to create something new and future-ready.”
For anyone looking to make work that’s not only impactful today but still meaningful ten years from now, this is your blueprint. You can sign up to attend this groundbreaking event here.
Tavern will also be hosting a roundtable at House of Brand Transformation’s Small Terrace Stage on 24 June at 3:30-4:30pm. Modern Heritage: How do you build equity that outlives trends? will deep dive into what actually makes a brand ‘timeless’ in today’s fast-moving culture.
Keynote: Modern Heritage: The 3-Step Path to Timeless Brands
When: 3:30-4:30pm, Tuesday 23 June
Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes
Overview: Right now, branding is broken. Across industries, too many companies big and small are trapped in a cycle of constant rebrands, chasing the latest design trends in an effort to stay relevant. The result? A sea of sameness and short-lived hype. Brands lose sight of who they are - the very DNA that makes them resonate and endure. In this talk, Mike Perry makes the case for a dynamic shift from trend-chasing to Modern Heritage – the way to build truly timeless brands that don’t live in the past, but build on it.
Speakers: Mike Perry, Tavern
Register here: Eventbrite
Roundtable: Modern Heritage: How do you build equity that outlives trends?
When: 3:30-4:30pm, Tuesday 24 June
Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes
Overview: Trend-chasing can drive short-term visibility. But, brand equity creates trust, loyalty and cultural relevance that lasts for decades. In this roundtable discussion, we’ll explore key questions shaping modern brand building.
Register here: Eventbrite
The inaugural House of Brand Transformation, taking place in Cannes from 22–26 June, is just a ten-minute walk from the Palais des Festivals et des Congrès. Make sure to join Transform for senior-level conversations shaping the future of brand transformation.
For more details on all our sessions throughout the week, visit our events page.
