Independent branding agency Brandon Consultants has reimagined Jus-Rol with a vibrant new identity and packaging system designed to strengthen its position as the UK’s leading pastry brand. Built around the idea of bringing more fun to home baking, the redesign introduces a distinctive sunburst device, a richer colour palette and a streamlined pack architecture that improves navigation across the range while boosting shelf standout. By balancing the brand’s heritage with a more contemporary and expressive visual language, the work aims to elevate Jus-Rol above growing own-label competition and support future expansion across categories and formats.
