House of Brand Transformation: Kill Your Agency?!
AI has arrived with a simple, uncomfortable question: what exactly are you paying your agency for? 10 Days founders George White and Jolyon White are set to tackle the issue head-on in Cannes, exploring how the technology can enhance creativity, trust and real impact for companies.
For decades, agencies were built around access – to talent, to tools, to insight, production and scale. Today, all that sits on your laptop. Strategies drafted in minutes. Campaigns created overnight. Content generated, adapted and automated at a speed no traditional agency model was built to match.
So, should you kill your agency?
10 Days will reveal all at Kill Your Agency?! – a keynote session at the inaugural House of Brand Transformation in Cannes from 12pm on 24 June. It is designed for leaders who want to understand how AI is reshaping the economics, structure and value of the client-agency relationship. It challenges assumptions on both sides of the table, asking whether the traditional agency model is still fit for purpose in a world where execution is abundant, expertise is democratised, and creativity can be generated at the click of a button.
For speakers George White and Jolyon White, the question is not whether AI will change the agency model. It already has. The question is: what model does your brand actually need now?
Brands that are winning now are not simply moving faster. They are building smarter operating systems around creativity, culture and commercial impact, with agencies that bring judgement, imagination and expertise the machines just can’t manufacture.
By the end of this session, you'll walk away with a clear, actionable framework to be such a brand - a practical checklist for deciding what to automate, what to bring in-house, what to outsource and what kind of creative partner is still worth paying premium money for.
You can sign up to the unmissable keynote here.
And that’s not all. 10 Days will also be hosting an exciting roundtable discussion on 23 June: The New Rules of Attention: Faster, Louder, Smarter.
This private session will explore how, in branding, speed is now strategy rather than execution, particularly in a world where AI is compressing everything. To be in with a chance of participating in this senior-level gathering, register your interest here.
Keynote: Kill Your Agency?!
When: 12-1pm, Wednesday 24 June
Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes
Overview: 10 Days cuts through AI hype, challenges your agency model and gives you the non-negotiable skills and frameworks to create work that hits in culture and wins in market.
Speakers: George White (CEO, 10 Days), Jolyon White (chief creative officer, 10 Days)
Register here: Eventbrite
Roundtable: The New Rules of Attention: Faster, Louder, Smarter
When: 11am–12pm, Tuesday 23 June
Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes
Overview: The humans you’re trying to reach have fundamentally changed. Attention is selective, not short. Persuasion radar is at an all-time high. Identity has replaced aspiration. Community has replaced media. Advertising was built on a model of human psychology that no longer exists. So, what do we build instead?
Register here: Eventbrite
The inaugural House of Brand Transformation, taking place in Cannes from 22–26 June, is just a ten-minute walk from the Palais des Festivals et des Congrès. Make sure to join Transform for senior-level conversations shaping the future of brand transformation.
For more details on all our sessions throughout the week, visit our events page.
