How to reignite creativity: Join Rowe at the House of Brand Transformation in Cannes
There is no shortage of legacy brands in the world, offering scale, heritage and structure. But how can they stay culturally relevant? Rowe will answer that question with the help of marketing leaders from Dick's Sporting Goods, KFC Global and Mars on 23 June.
Hosted at the House of Brand Transformation’s Pool Stage, Reigniting Creativity Inside Legacy Organisations is a panel discussion led by Transform Awards-winning brand design agency Rowe. With experts hailing from a wide array of reputable legacy companies, the conversation will explore how creativity actually happens inside large organisations.
Join John Bajorek (Rowe), Christophe Poirier (KFC Global), Toni Roeller (Dick’s Sporting Goods) and Neil Roberts (Mars) for a discussion on how legacy brands bring scale, heritage, and structure, but staying culturally relevant requires constant reinvention, especially across global markets.
Make sure to sign up to find out how internal teams and external creative partners collaborate to push ideas further.
Rowe will also host an unmissable client panel at House of Brand Transformation’s Small Terrace on 24 June at 2:00-3:00PM. Unlocking the Future of Retail Through Media, Data & Experience will explore how Dick's Sporting Goods is redefining what the modern in-store experience can be.
Panel: Reigniting Creativity Inside Legacy Organisations
When: 10:30-11:30am, Tuesday 23 June
Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes
Overview: Legacy brands bring scale, heritage, and structure but staying culturally relevant requires constant reinvention, especially across global markets. In this panel, marketing leaders from Dick's Sporting Goods, KFC Global and M&M's join Rowe to discuss how creativity actually happens inside large organisations.
Speakers: John Bajorek (Rowe), Christophe Poirier (KFC Global), Toni Roeller (Dick’s Sporting Goods) and Neil Roberts (Mars)
Register here: Eventbrite
Client Panel: Unlocking the Future of Retail Through Media, Data & Experience
When: 2:00–3:00 pm, Wednesday 24 June
Where: House of Brand Transformation, 70 Avenue de Grasse, Cannes
Overview: As retail continues to evolve, Dick's Sporting Goods is redefining what the modern in-store experience can be – blending retail media networks, emerging technology, experiential design and consumer insights to create smarter, more connected customer journeys. From immersive store environments to data-driven personalization, Dick’s is leading the industry in transforming stores into dynamic media and experience platforms. Join us for a fireside chat exploring how innovation, technology and the power of consumer data are shaping the future of retail and unlocking new possibilities for brands and customers alike.
Proposed Speakers:
Michael Budzisz (VP, in store creative and innovation), David Young (VP, Dick’s media network), Melissa Christian (VP, brand building)
Moderators:
Andrew Thomas (publishing editor, Transform magazine and Cravenhill Publishing), John Bajorek (CEO Rowe Creative Union, Panel Sponsor)
Register here: TBC
The inaugural House of Brand Transformation, taking place in Cannes from 22–26 June, is just a ten-minute walk from the Palais des Festivals et des Congrès. Make sure to join Transform for senior-level conversations shaping the future of brand transformation.
For more details on all our sessions throughout the week, visit our events page.
