Issues of the countryside are, in the UK, controversial across the political floor as well as in social circles. Provoking often heated debates between opposing factions, the future of Britain’s countryside is the sub...
News
#TransformTuesday: 7 February
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays...
Less is more
In a world where consumers are inundated by brands offering similar products and services, it’s difficult to rise above the competition. Simplicity is the answer according to Siegel+Gale, a global brand strategy firm,...
Quenching the thirst
Following a September rebrand, Lucozade has pursued a new strategy in terms of its packaging design. We look back at Ash Sandys' reporting on the Lucozade rebrand, and speak with James Harmer about the new packagi...
Changing the game
The evolution of football’s global presence has, undoubtedly, made the sport a fast-paced, frenetic spectacle. From the maturation of Major League Soccer (MLS) in the U.S. to the swell of the Chinese Super League, the...
Power of (BBC) Three
A bold move in February 2016 saw BBC Three become the first major online-only channel. While this move signalled a rebrand, the channel has once again made changes to its visual identity. Now BBC Three hopes its refre...
Coming in loud and clear
Overcoming the hurdles of speech is, for some, a lifelong challenge. Transitioning its tone from institutional to conversational, language-based charity Makaton puts communication at the centre of its vibrant new iden...
Oil painting
A recent merger between FMC Technologies and Technip sees the blossoming of newly unified company, TechnipFMC. The original companies provided oil service equipment and project management services in the oilfield indu...
#TransformTuesday: 24 January
Every week, Transform examines recent rebrands and updated visual identities. This week's selections are below. For more from #TransformTuesday, follow @Transformsays....
Eastbound for employer brand
Attracting top talent, ensuring low staff turnover and building a strong relationship with alumni are all signs of a comprehensive and distinctive employer brand. The best employers go above and beyond to set themselv...
- News
