• Transform magazine
  • April 16, 2024

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A place for life

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Place branding initiatives update the visual identity of an area once it outgrows its previous brand. Targeted marketing of a place raises stakeholder awareness of what certain areas can offer; place branding encourag...

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Huddle together, for good

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In a media landscape dominated by events casting a less-than happy shadow over the lives of many, it’s comforting to know that the industry also impacts society for the better. This was the theme of November’s Huddle...

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#TransformTuesday: 29 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Recognising brand prosperity in Asia-Pacific

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As the ongoing successes of the region continue to manifest in innovative projects and growing partnerships, this year’s Transform Awards Asia-Pacific mark another year of industry triumphs for branding....

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Layering taste and texture

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As new recipes tell narratives, so do brands. Telling a story of British culinary excellence, two Michelin-star chef Tom Kerridge has launched a product range with a new brand strategy, visual and verbal identity in c...

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#TransformTuesday: 22 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 15 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Whisky branding, distilled

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London has long been a gin city; an ale city. It wasn’t until 1964 that it started on its way to becoming a whisky city. Despite the vast network of whisky distilleries scattered throughout the British Isles, London i...

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Hygge season

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Safe and familiar yet delightfully kitsch, Denmark presents an aspirational foreign identity of the Nordic block to visitors from across the globe. Despite the often...

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#TransformTuesday: 8 November

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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