SIMON SMITH – 8 MAY 2014 As the award ceremony date draws nearer, the shortlist for this year’s prestigious Transform MENA awards is revealed. The awards will celebrate the best in Middle Eastern and North African brand development...
Transform
Penguin redevelops Pelican brand
SIMON SMITH – 8 MAY 2014 From this month (May 2014), Penguin will be reintroducing its formerly defunct non-fiction Pelican imprint. Originally launched in 1937, the mark created by Edward Young and later retouched by William Grimm...
Growth in revenue for Premier Inn since consistent brand evolution
SIMON SMITH – 8 MAY 2014 Premier Inn has seen a growth in revenue due to its consistent brand evolution. The hotel chain is focusing on creating strong brand health rather than showing hotel interiors and focusing on prices like it...
The relationship machinery
SIMON SMITH – 8 MAY 2014 To paraphrase an iconic movie franchise, relationships are the final frontier. At their core, they are the way we mentally position ourselves in relation to others, both rationally and emotionally. We conne...
