The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associ...
Transform
Evolution in east London as Canary Wharf Group rebrands
“The city doesn’t belong to us,” said Sir George Iacobescu at the launch of the Canary Wharf Group’s new brand yesterday morning. He noted that it was the tenants, workers, residents and travellers that brought Canary...
Fitness First rebrand evolves with new digital platform
Earlier this year, formerly-middling gym brand Fitness First launched a fitness and brand revolution that has drastically reimagined the way in which a gym thinks about exercise. With detailed research into the psychology of exerci...
Chinese media group rebrands to create unified identity
Chinese media group, 3r Advertising Services, formerly comprised of three loosely-tied agencies, has rebranded to create a more unified corporate brand. The rebrand follows concerns that the group’s three agencies, which offer a va...
A delicious new brand
A new range of single serving desserts has been launched with a brand strategy and identity created by Pearlfisherdesign agency. The dessert range, Just Enough of a (Very) Good Thing, required a visual identity that would reflect i...
British bank’s rebrand signifies new priorities
British bank, Aldermore, has updated its user-facing online platforms for increased clarity and accessibility. Aldermore is pushing its British heritage as a key aspect of the new brand. This is communicated through typically Briti...
Comparable trademark valuations published in an online portal
A Swiss-based IP advisory company, Trademark Comparables AG, has launched a brand valuation web portal. The MARKABLES portal is a searchable database containing the results of thousands of audited trademark valuations published in...
Index evaluates brand strength of top companies
The FutureBrand Index has named Google the strongest company brand in 2014. The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through rese...
The simple life at Siegel+Gale
As global brand strategy agency Siegel+Gale gears up for the autumn publication of its annual Global Brand Simplicity Index, Transform magazine catches up with co-CEO and chief creative officer Howard Belk....
Airbnb identifies itself as a home from home
With its user-oriented rebrand Airbnb has unveiled a complete new visual identity that is accessible to its worldwide client base. The online accommodation listing and booking community yesterday launched its new brand across multi...
