• Transform magazine
  • March 01, 2021


Talking Brands: A tasting event with Transform magazine

Talking Brands 2021 Newstory

The creaminess of a premium chocolate. The hoppiness of an English ale. The complexity of a traditional method sparkling wine. Our enjoyment of food, beer and wine is a full-on sensory experience and starts long before we start eating or drinking.

Transform magazine is delighted to launch a new tasting event, ‘Talking Brands,’ a carefully curated evening, featuring five fantastic guests and focusing on brand and business, while enjoying some of the products discussed.

Business and brand leaders from Adnams, Diageo, PepsiCo, Oxney Organic Estate and Tony’s Chocolonely will engage in a conversation about their brand strategy and creativity, discuss their comms challenges and talk about some of their flagship products.

The evening will include an at-home tasting experience featuring food and drink from each of the speakers' brands.

Learn about wine production processes from Kristin Syltevik, Owner, Oxney Organic Estate, as you open a bottle of Oxney Estate NV, English Organic Sparkling Wine. Experience the flavours of red apple, pear and toast as we discuss Oxney's contemporary brand and how it's challenging the champagne houses, and differentiating itself from other traditional English wines.

Hear from Andy Wood, CEO, Adnams, about how to effectively communicate with different types of stakeholders while comparing the regular Adnams Ghost Ship with it's alcohol free equivalent. Find out about its approach to sustainable packaging, the growth in the product range and enjoy a bottle of Adnams Kobbold.

Enjoy a cold PepsiMax while PepsiCo's VP of design, Europe, Marie-Thérèse Cassidy talks about how this global firm are truly putting design at the heart of the organisation. Try three flavours of Off The Eaten Path snacks and hear about MT's journey of moving from agency to in-house.

Hear from Nik Keane, Global brand director, Captain Morgan Rum, about how Diageo has created a perfect balance between creativity and data science while pairing your PepsiMax with Captain Morgan Original Spiced Gold. 

Explore the range of Tony's Chocolonely while Nicola Matthews, UK marketing manager, Tony’s Chocolonely joins us to share the story of perhaps the most socially responsible confectionery brand ever to launch.

Join in the conversation, hear from our five brilliant guests and enjoy a tasting experience across the range of their food and drink brands for £79.00 plus £7.99 delivery (+VAT). Book now to attend. 

Want to make it an evening with your team, colleagues, peers or friends? Bookings of 5 or more tasting experiences have no shipping charge applied, contact lditcher@transformmagazine.net or call +44 (0)20 3950 5356.