Sholto Lindsay-Smith, Industry We recently took our team on an away day from the office to experience a Royal Academy of Dramatic Art (RADA) course on voice. If you are an introvert like me, it would have been an excruciating day,...
Transform
Opinion: ‘Place’ not space
Gideon Wilkinson, Endpoint The UAE is undergoing development of an unprecedented scale and size. A multitude of urban, leisure, cultural and infrastructure developments are ongoing in the region. Dubai will host the World Expo 2020...
Opinion: Pairing purpose and profit: Building brands that make a difference
Stuart Harris, Tonic International Social enterprises – those companies that have social impact (such as improving education, providing access to clean water or, in some small way, improving the quality of life on this planet) buil...
Opinion: How boring are you?
Phil Darby, BrandLounge On a scale of one to 10, where do you think your boring rating lies? It’s a fact of life that boring people don’t have a lot of friends. If you think that’s a sad reflection on humanity, check your diary. If...
Opinion: Imitation, invention and innovation
Pierre Lategan, Bellwether Brand Consultancy It’s hard to believe that in the 17th century, being called an innovator could result in a fair bit of time in prison or the loss of your ears. In fact, ‘innovation’ as a word only trump...
#TransformTuesday: 12 May
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Europe: Alma Media launched a new visual identity that unites the br...
Soccer brand implementation
Six months since the initial launch of the Major League Soccer rebrand, as the league’s 20th season gets underway, we catch up with David Bruce, senior director of brand and integrated marketing at MLS to see how the brand implemen...
Success in strategic branding in the Middle East and North Africa
The Transform Awards Middle East North Africa, for exceptional new and evolving brand and rebrand campaigns, has revealed those organisations who have made the shortlist. The awards recognise and share brand development work in the...
Rewind: League of Nations
After World War I, US president Woodrow Wilson’s brainchild, the League of Nations, took shape. Yet the grand experiment failed with the onset of a second catastrophic conflict. Could the league have taken action to s...
TUI unites sub brands
Following a merger last year, TUI Group, the parent brand for a host of international travel firms, is expected to unify all of its sub brands under the TUI branding. The rebrand is expected to help cut costs in the long term and c...
