Launching a new website can provide the opportunity to grow a brand, while strengthening its established brand values. On its 20th birthday Fairtrade resolved to make its website truly representative of its brand ethos, while servi...
Transform
Jewellers target aspirational market with new brand
Sometimes re-working brand strategy goes beyond a single brand. In 2012, the LoveGold campaign, initiated by the World Gold Council, sought to make gold relevant for the younger generation. The council provided low-interest, long-t...
Opinion: Debbie Donaldson on social media, “Is so-called engagement really hitting the mark?”
Everyone knows social is a core focus for brand communicators. Debbie Donaldson, business director at The Big Group, discusses the way to best drive engagement around brand content. Let’s face it – social media activity is now a co...
Rebranding in the travel sector
It has recently been announced that Malaysia Airlines may undergo a rebrand in a last ditch attempt to save its brand from extinction. This case represents a rebrand motivated by the worst possible circumstances, however, a company...
Bank repositions wealth management service to appeal to new generation
Traditional companies, such as banks, can find it difficult to engage with younger consumers. SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in t...
Most respected brands of 2014
Through analysing levels of familiarity and favourability CoreBrand, a brand strategy and communications firm, measured the most respected brands. The Brand Respect report is the second of its kind. Brands with high familiarity and...
Siegel+Gale and Japanese branding firm Gramco announce strategic partnership
Global strategic branding firm Siegel+Gale and Gramco Company, the largest branding firm in Japan, today announced a strategic partnership that builds upon both firms’ commitment to their domestic and global clients as well as thei...
An all natural brand
The Edyn brand is characterised by a collaboration between technology and the environment. A soil scientist created an innovative piece of technology that uses sensors to create the perfect environment for plants. Fuseproject, a de...
Opinion – Stefan Liute says put your brand in writing
It’s hard to figure out what brand means on a daily basis. Stefan Liute says to remind yourself and your employees every day. That way, you can bring the brand to life. Take one word you think is really important to your business....
HFMA rebrands to become the voice of the NHS
The professional and membership body for those working in National Health Service (NHS) and private healthcare finance across the UK has developed a new brand and three-year strategy. At a time when public interest in the NHS is hi...
