Luxury brands are some of the most prominent retailers in the Middle East and North Africa, and yet their brand strategies and digital communications largely fail to cater to local audiences. How can luxury brands ada...
Transform
Brand in Action: Chip off the old block
Who: Saelen and TS Industrie What: The Saelen and TS Industrie brands had a long history in European green waste solutions. Yet, a series of acquisitions and changes...
Cows, clouds and consistency for Ben & Jerry’s
The two names Ben and Jerry alone evoke a feeling for the look and personality of the popular ice cream brand. It’s iconic Vermont cows roam green New English pastures and its cheery blue skies create a quirky dreaminess fitting fo...
Wilberforce Chambers rebrands with Jo and Co.
Leading Lincoln’s Inn barristers Wilberforce Chambers has revealed it’s new brand identity by Studio Jo and Co. Wilberforce Chambers, as a market leader in a number of practice areas, was delivering on client experience, however th...
Computing the impact of sustainability
With a supply chain fraught with environmental issues and its own sustainability to take into account, Dell prioritises corporate social responsibility as a core part of its business strategy. Emily Andrews reports...
#TransformTuesday: 11 November
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Cathay Pacific Flag carrier for Hong Kong, Cathay Pacific gets a...
Japan scales country brand rankings
According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index,...
Discount supermarkets top simplicity index
Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain. The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands. The Global...
Rebrand spurs dedication to nature-friendly food
Fair to Nature, a UK organisation working with blue chip brands to promote and recognise leading environmentally-friendly food production organisations, has tasked Refinery, an integrated brand communications agency, with refreshin...
New brands for Ocado’s non-grocery digital stores
Ocado, the largest online food retailer in the world, has created whole new brand strategies for its latest non-grocery digital stores. Online pet store, Fetch, and the recently revealed kitchen and dining store, Sizzle, were both...
