The oil and gas industry is in a state of flux. With oil prices at their lowest for decades, there is a need for urgent and decisive change. Although years of high prices allowed companies across the supply chain to o...
Transform
Opinion: "Investing in the Future"
Brand environment is a worthwhile investment, argues Micheal Longmore. But it's nothing without the right proposition to back it up. Why do some retail concepts t...
Transforming brands to be honoured by North America awards
Branding and brand development in North America is consistently compelling. The vast audiences, languages and types of businesses make for a diverse and distinguished branding and marketing industry....
Opinion: "Best and worst brand strategies behind TV idents"
Following a year of numerous television rebrands, Alasdair Lennox looks at the role idents continue to play in the communication of a TV brand. Television branding is...
Opinion: How can brands build stronger communities through social design?
The ways in which people connect to each other and to their environments are fundamentally changing. The use of public spaces, dominance of mobile, social media, explosion of live events and other factors are affectin...
Opinion: Craft beer and branding
It’s curious that in an age of digital, one of the most intriguing media at the moment is a small piece of gummed paper – the beer label. Craft beer is a symbol of th...
Opinion: "Employer vs. corporate brand"
As more and more companies begin to implement employer brand management strategies, Diccon Ward asks, how does the employer brand relate to the wider corporate brand?...
Brand timeline: Volkswagen
Volkswagen has been around since the origins of the motor vehicle. Founded in 1904 in Germany, Volkswagen famously means ‘People’s car.’ It has a strange history as it was originally championed by Adolf Hitler, run by...
Opinion: "The journey to build corporate purpose"
Employers and employees expect more, says Nicolas Mamier. A sense of purpose is crucial Companies in every sector are recognising a changed dynamic in the employer/em...
Opinion: "Coherence over consistency"
Blind consistency is not necessarily conducive to diversity, says Phil Morley “If everyone is thinking alike, then somebody isn't thinking.” George S Patton I have a...