Transform

To modernise its website, Britain’s oldest motorbike company, Triumph Motorcycles, approached its long-standing creative team, Oxfordshire-based creative design company MicroGraphix. The company’s new website will allow Triumph to...

SIMON SMITH – 8 MAY 2014 African Press Organization (APO) is Africa’s sole press release wire and the global leader in media relations related to Africa. Now in its eighth year, the APO has recently undergone a rebrand that has res...

SIMON SMITH – 8 MAY 2014 The Television Academy, previously The Academy of Television, Arts & Science, was predominantly recognised as the organisation behind the popular Primetime Emmy Awards. Brand strategists, Siegel+Gale wo...

SIMON SMITH – 8 MAY 2014 The world’s first and largest crowdfunding platform has chosen to rebrand with a full overhaul that includes a new logo and a new website, tailored to be equally suitable across handheld devices, tablets, a...

SIMON SMITH – 8 MAY 2014 The Johannesburg Stock Exchange (JSE) has revealed a new identity that aims to communicate a modern and well-connected brand positioning with an African feel. Research was conducted among clients, employees...

SIMON SMITH – 8 MAY 2014 I’m a huge fan of the legendary Paul Rand, who designed such iconic logos as IBM, ABC and the original logo for UPS. His designs are simple and timeless, yet more importantly, distinct and instantly recogni...

SIMON SMITH – 8 MAY 2014 Are there any forgotten areas of London left? We didn’t think so either, that was until we got a call from Poplar HARCA. Situated between the shiny towers of Docklands, the Olympic site in Stratford and the...

SIMON SMITH – 8 MAY 2014 As the award ceremony date draws nearer, the shortlist for this year’s prestigious Transform MENA awards is revealed. The awards will celebrate the best in Middle Eastern and North African brand development...

SIMON SMITH – 8 MAY 2014 From this month (May 2014), Penguin will be reintroducing its formerly defunct non-fiction Pelican imprint. Originally launched in 1937, the mark created by Edward Young and later retouched by William Grimm...

SIMON SMITH – 8 MAY 2014 Premier Inn has seen a growth in revenue due to its consistent brand evolution. The hotel chain is focusing on creating strong brand health rather than showing hotel interiors and focusing on prices like it...