• Transform magazine
  • June 21, 2024

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Food brand puts its female market at the heart of its messaging

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Despite women accounting for 85% of consumer spending, a 2012 study shows that 59% of women feel misunderstood by food marketers. Kirsty’s ready meal range is a new food brand that purposefully targets women through its design and...

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Benefit Cosmetics uses Instagram in Christmas campaign

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The Benefit Cosmetics brand has a strong and instantly recognisable visual identity making image-sharing social media platform, Instagram, the ideal vehicle for its 2014 Christmas campaign. Benefit’s girly, playful and fun brand ch...

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Industry creates web portal brand

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The brand for Veyo, a new digital conveyancing service, has been created by brand strategy consultancy, Industry. Sholto Lindsay-Smith, strategy director at Industry, says, “The name Veyo is derived from the Latin for Convey. It ha...

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Rodney Fitch, design giant, dies aged 76

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Professor Rodney Fitch CBE 1938-2014 Rodney Fitch, the founder of one of the longest established international design consultancies, Fitch, and a creative force in brand design for over 40 years, has died of cancer, aged 76. He had...

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Pearlfisher rises to the challenge

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Iconic over-the-counter drug, Viagra, was coming to the end of its Russian patent expiration after 15 years as a market-leader. This, along with a markedly different consumer profile, was the catalyst for a brand overhaul intended...

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Opinion: Ben Gallop asks: “How can big brands benefit from partnerships?”

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By Ben Gallop, managing director of creative agency Brand & Deliver Take one multinational, multibillion dollar tech giant and mix it with a tiny, nine-month old tech startup in London. Sounds unlikely, but in fact each has som...

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MSN realigns its online identity

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The recently launched MSN web portal was created from scratch with a mobile-ready audience in mind. The new site is a collaborative platform that pulls content from a host of contributors that include leading global media outlets....

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Plain sailing at Lippincott

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In the month following global brand agency Lippincott‘s acquisition of employee engagement firm Bonfire Communications, Andrew Thomas caught up with its global CEO, Rick Wise....

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E-commerce sparks race to rebrand retail’s digital assets

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By David Benady The spread of digital devices over the past few years has sparked a race to revamp brand websites. In this new multi-channel world, people are accessing the web via iPhones, Android phones, all manner of tablets, th...

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Identifying and understanding the most valuable brands

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As it becomes easier to attribute value to a brand companies are becoming more aware of the need for a strong brand strategy. Global branding agencies, such as Interbrand, who published their 15th Best Global Brands Report yesterda...

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