• Transform magazine
  • November 23, 2020

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Shortlist for sixth Transform Awards North America announced

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Cravenhill Publishing, home to Transform magazine, is proud to announce the shortlist for the Transform Awards North America 2020, which celebrates best practice in corporate, product and global brand development work in the region.

The awards are an opportunity for companies to tell their brand development and rebranding stories, and to celebrate successful organizational change. The companies shortlisted are those that have excelled in benchmarking their work.

“The Transform Awards has always stood for the transformational power of rebranding and brand strategy. We’re proud to recognize the organizations that are setting the bar for excellence in brand development. It’s been a difficult year, but these companies are leading the way in communications and deriving value from their brands. Congratulations to everyone who has been shortlisted!” says Brittany Golob, editor in chief of Transform magazine.

Some of the most hotly contended categories were ‘Best use of visual property,’ ‘Best use of packaging’ and ‘Best brand development project to reflect changed mission, values or positioning’ all of which had six companies shortlisted.

Judges from the likes of Major League Soccer, IBM, Anheuser-Busch and Pandora determined the shortlist based on establish criteria, selecting those businesses that demonstrated excellence in the field of brand strategy.

The winners will be recognised at a virtual awards event on December 2, 2020.

  

The full shortlist is as follows:

 

Best use of a visual property

Acertitude and Brandpie

Celestial Seasonings and CBX

Dianomi and Living Group

Mighty Healthy and CBX

Project Management Institute and Superunion

Thrivent and Prophet

 

Best brand architecture solution

Project Management Institute and Superunion

Purina and CBX

 

Best use of copy style or tone of voice

Bromley's For Men and CBX

Move United and Superunion

Thrivent and Prophet

 

Best brand experience

Save Mart & Shook Kelley

The Chicago Bears and HOK

 

Best use of packaging

Clorox and CBX

General Mills and Pearlfisher

Land O Lakes and CBX

Live Real Farms and CBX

Seedlip and Pearlfisher

Tangible Play and Pearlfisher

 

Best wayfinding or signage

Colorado State Capitol and ArtHouse Design

 

Best use of audio brand

Deloitte and amp GmbH

Nickelodeon’s Noggin and Audio UX

USA Today and Audio UX

USAA and Sixieme Son

what3words and Audio UX

 

Best use of typography

Dianomi and Living Group

General Mills and Pearlfisher

Move United and Superunion

United Community Schools and Ultravirgo

Wheatley Ranch and Designhouse

 

Best implementation of a brand development project

Ayming and Kimpton Creative

L3Harris and Thackway McCord

MetLife and Prophet

 

Best internal communication during a brand development project

Project Management Institute and Superunion

 

Best creative strategy

Hello Bello and Brains On Fire

Littler and DeSantis Breindel

Los Angeles Chamber Orchestra and Brandpie

Move United and Superunion

Project Management Institute and Superunion

  

Best brand evolution

ASSA ABLOY - Yale and GW+Co

General Mills and Pearlfisher

Land O Lakes and CBX

Thornton Tomasetti and DeSantis Breindel

Thrivent and Prophet

 

Best strategic or creative development of a new brand

Happy little plants and CBX

Hello Bello and Brains On Fire

Move United and Superunion

Vicinity Energy and DeSantis Breindel

  

Best development of a new brand within an existing brand portfolio

Applegate and CBX

Choice Hotels and Labbrand

Mastercard ID and Tenet Partners

Wakefern and Pearlfisher

    

Best naming strategy

Choice Hotels and Labbrand

Move United and Superunion

Onto and Thackway McCord

WomenLift Health and Catchword Branding

  

Best corporate rebrand following a merger or acquisition

L3Harris and Thackway McCord

Move United and Superunion

Onto and Thackway McCord

Quaker Houghton and DeSantis Breindel

Voyant Beauty and 50,000feet 

  

Best brand development project to reflect changed mission, values or positioning

ASSA ABLOY - Yale and GW+Co

Dianomi and Living Group

Five Lakes and Solid Branding                    

iMerit and Sköna Advertising

Project Management Institute and Superunion

Scholle IPN

 

Best brand consolidation

Purina and CBX

 

Best rebrand of a digital property

Dianomi and Living Group

 

Best visual identity by a charity, NGO or not-for-profit 

International Labour Organization and Ultravirgo

Los Angeles Chamber Orchestra and Brandpie

Move United and Superunion

United Community Schools and Ultravirgo

 

Best visual identity from the engineering and manufacturing sector

ASSA ABLOY - Yale and GW+Co

Onto and Thackway McCord

Scholle IPN

 

Best visual identy from the financial services sector

BBVA and 50,000feet

Katapult and Monigle

The Provident Bank and Solid Branding

Thrivent and Prophet

 

Best visual identity from the food and beverage sector

Celestial Seasonings and CBX

Seedlip and Pearlfisher

Sonic Drive-In and ChangeUp

Straus Family Creamery

 

Best visual identity from the healthcare and pharmaceuticals sector

Beth Israel Lahey Health and Uffindell

Five Lakes and Solid Branding

Merck and Coley Porter Bell

 

Best visual identity from the industrial and basic materials sector                           

IFF and Monigle

 

Best visual identity from the lifestyle and wellbeing sector

Mighty Healthy and CBX

 

Best visual identity from the professional services sector

Acertitude and Brandpie

Cella and Monigle

Project Management Institute and Superunion

 

Best visual identiy from the retail sector

Wakefern and Pearlfisher

 

Best visual identity from the sports, travel, leisure and tourism sector                  

Monumental Sports and Entertainment and Brandpie

 

Best visual identity from the technology, media and telecommunications sector             

Dianomi and Living Group