• Transform magazine
  • November 23, 2020

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Transform Awards ANZ announces shortlist

3 ANZ Shortlist Website

Transform magazine has long turned its sight on the excellent branding and creative work across Australia and New Zealand. Previously recognised as part of the Transform Awards Asia-Pacific, this year, the spotlight has been exclusively shining on Australia and New Zealand. And the shortlisted companies in this year’s awards have truly set the bar for excellence in rebranding and brand development.

The Transform Awards shortlist exemplifies the best in rebranding and brand development across Australia and New Zealand.

Creative strategies determined everything from Australia’s carbon emissions future, blood donations, tourism and investment to formerly ignored regions, equality in sport and young people’s mental health, among many other things. Every shortlisted organisation was examined by a panel of expert judges who considered each entry based on its strategic and creative development.

Brittany Golob, editor in chief of Transform magazine says, “The shortlisted companies at the Transform Awards have exemplified an excellent understanding of the complicated challenges organisations are facing. They have met those challenges head on with revitalised visual identities, updated brand architectures, capable communications strategies and coherent brand touchpoints. Congratulations to every company that has been recognised!”

The shortlist sees organisations as diverse as Network 10 and the Australian Red Cross receive nods from the judges. The West Coast Council, which developed a new place brand for Tasmania’s west coast, Australia’s carbon reduction agency CEFC and carbon offset agency Climate Active have all been shortlisted three times. Catholic bishops’ organisation Te Kupenga, healthcare provider Halaxy and the Billy Blue College of Design also see three nominations.

Winners will be announced in a digital ceremony on 1 December. To book your package, click here. For more information, contact Jessica Dunmall.

The full shortlist is below:

Best use of a visual property
Billy Blue College of Design and SomeOne Sydney
Business Australia and Principals
Chapman Tripp and Iceberg
FIVEX and Theola
The Practice Wellbeing Centre and SomeOne Sydney

Best brand architecture solution
Climate Active and the Contenders
Healius and FutureBrand
Network 10 and Principals

Best use of copy style or tone of voice
Australian Red Cross Lifeblood and Principals
Denada and Frost Collective
HG Developments and Theola
Protecht and StartsWithA
Stride and Principals

Best brand experience
Chada Pty Ltd and Ludbrook Agency
OzHarvest and Frost Collective
Samsung and Jack Morton Australia
Torrens University Australia and VCCP

Best use of packaging
Coca-Cola (Baker Halls) and Culture&Theory
Coca-Cola (Voyage) and Culture&Theory
KeepCup and Frost Collective
Telstra Corporation Limited and Birdstone Collective
The Bee Society and Quentosity

Best wayfinding or signage
Bondi to Manly Walk and Principals
The Star Entertainment Group and THERE

Best use of typography
The Lester Prize and Block
The Urban Developer and Theola

Best place or nation brand
Fivex and Theola
HG Developments and Theola
West Coast Council and For The People

Best internal communication of during a brand development project
PSMA and Principals

Best implementation of a brand development project
ASIC Moneysmart and Designate
West Coast Council and For The People

Best creative strategy
Coca-Cola Amatil and Culture&Theory
Halaxy and the Contenders
Te Kupenga and re brand
West Coast Council and For The People

Best brand evolution
Australian National Maritime Museum and Frost Collective
Bean Supreme and Principals
Billy Blue College of Design and SomeOne Sydney
IXL and BrandOpus (Australia)
Vocus and FutureBrand

Best strategic or creative development of a new brand
Coca-Cola Amatil and Culture&Theory
Maridulu Budyari Gumal and SunnySideUp
Motzza and DigiGround
Pollination Group and Frost Collective
Will and DesignStudio

Best naming strategy
Australian Red Cross Lifeblood and Principals
Climate Active and the Contenders
Halaxy and the Contenders
Stride and Principals
The Practice and SomeOne Sydney

 

Best corporate rebrand following a merger or acquisition
Te Kupenga and re brand

Best brand development project to reflect changed mission, values or positioning
CEFC and Designate
Dianomi and Living Group
Jacobs Douwe Egberts NZ and Studio Six

Best rebrand of a digital property
Dianomi and Living Group
Network 10 and Principals

Best visual identity by a charity, NGO or not-for-profit
Orygen and FutureBrand
Te Kupenga and re brand
The Lester Prize and Block
The Oranges Toolkit and Folk

Best visual identity from the education sector
Billy Blue College of Design and SomeOne Sydney
Go1 and DesignStudio
Media Design School and SomeOne Sydney

Best visual identity from the energy and utilities sector
CEFC and Designate
Horizon Oil and THERE

Best visual identity from the engineering and manufacturing sector
Sharvain Projects and Folk

Best visual identity from the financial services sector
CEFC and Designate

Best visual identity from the food and beverage sector
Bean Supreme and Principals
Coca-Cola Amatil (Baker Halls & Co) and Culture&Theory
Mondelez Australia and Bulletproof Design
NON and the Company You Keep

Best visual identity from the healthcare and pharmaceuticals sector
Halaxy and the Contenders
Maridulu Budyari Gumal and SunnySideUp
The Practice and SomeOne Sydney

Best visual identity from the lifestyle and wellbeing sector
RISE - AXA Investments Managers and Hundredweight

Best visual identity from the professional services sector
Chapman Tripp and Iceberg
Kinspace and Louise Agency
Will and DesignStudio

Best visual identity from the public sector
ASIC Moneysmart and Designate
Australian National Maritime Museum and Frost Collective
Climate Active and the Contenders

Best visual identity from the real estate, construction and facilities management sector
101 Collins - AXA Investment Managers and Hundredweight
Formspace and Hundredweight
RISE - AXA Investment Managers and Hundredweight
The Urban Developer and Theola

Best visual identity from the sports, travel, leisure and tourism sector
New Zealand Cricket and Culture&Theory
Ovolo Hotels and THERE

Best visual identity from the transport and logistics sector
Formspace and Hundredweight