Winners announced for Transform Awards Nordics
The Transform Awards has celebrated excellence in rebranding and brand development across Europe for over 10 years. This year, it has turned the spotlight onto those setting the standard in the Nordics. The winners of the Transform Awards Nordics represent some of the best in corporate, product and global brand design and strategy.
And there are true standouts among the entrants. This year’s ‘Grand prix’ winner was a phenomenal effort by the University Museum of Bergen and Haltenbanken. The new brand takes cues from natural history, the building’s architecture and heritage, and the ways in which people interact with museums to create a stunning, integrated and inclusive brand world.
Other brands, like Waynes or NextGenTel have reinvented themselves for a modern Nordic audience, putting users and consumers at the heart of the brand. Another standout, Digiplex repositioned itself by highlighting sustainability across its communications. The resulting visual identity helps it differentiate itself among competitors.
Each of the entries was judged by a panel of brand and regional experts against criteria determining strategic and creative success. The winners were celebrated at a digital ceremony last night.
Brittany Golob, editor in chief of Transform magazine, says, “It has been rewarding to showcase rebranding and brand development across the Nordics region and we wish every single one of this year’s winners congratulations on their excellent work.”
Transform Awards winners from the MEA region will share their success stories at the ‘Brand excellence in the Gulf States’ conference on 6 December. Register now.
The full list of winners is as follows:
CONTENT
Best use of a visual property
Gold – NextGenTel and Reklamekollektivet
Silver – Fjord Norway and Storm 121
Silver – IFS
Bronze – SAS and Tata Consultancy Services / Roland Bägén with Glasnost
Best brand experience
Gold – University Museum of Bergen and Haltenbanken
Bronze – Lidingöloppet and Tata Consultancy Services / Roland Bägén with Le Pacte
Best use of audio brand
Gold – Gallerian / AMF Fastigheter and Lexter Ljuddesign
Silver – Genelec and Sixième Son
Best place or nation brand
Gold – City of Oslo and Creuna
STRATEGY
Best creative strategy
Gold – DigiPlex
Best brand evolution
Gold – Diaverum and MerchantCantos
Silver – DigiPlex
Highly commended – L&T Technology Services
Best strategic or creative development of a new brand
Gold – Antti Tapani and BOND Creative Agency
Silver – JAJA and Reklamekollektivet
Silver – NextGenTel and Reklamekollektivet
TYPE
Best brand development project to reflect changed mission values, or positioning
Gold – Telavox and Sköna Sweden AB
Silver – IFS
Bronze – DigiPlex
Highly commended – Four Reasons and Nitro Group
Best rebrand of a digital property
Gold – Diaverum and MerchantCantos
SECTOR
Best visual identity from the food and beverage sector
Gold – Waynes and Vivi Sumpton Design
Bronze – JAJA and Reklamekollektivet
Best visual identity from the public sector
Gold – University Museum of Bergen and Haltenbanken
Best visual identity from the real estate, construction and facilities management sector
Silver – Mileway and Essen International
Best visual identity from the transport and logistics sector
Silver – MTRX and Identity Works
Grand prix
Winner – University Museum of Bergen and Haltenbanken
