• Transform magazine
  • July 29, 2021


Winners announced for Transform Awards Nordics

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The Transform Awards has celebrated excellence in rebranding and brand development across Europe for over 10 years. This year, it has turned the spotlight onto those setting the standard in the Nordics. The winners of the Transform Awards Nordics represent some of the best in corporate, product and global brand design and strategy.

And there are true standouts among the entrants. This year’s ‘Grand prix’ winner was a phenomenal effort by the University Museum of Bergen and Haltenbanken. The new brand takes cues from natural history, the building’s architecture and heritage, and the ways in which people interact with museums to create a stunning, integrated and inclusive brand world.

Other brands, like Waynes or NextGenTel have reinvented themselves for a modern Nordic audience, putting users and consumers at the heart of the brand. Another standout, Digiplex repositioned itself by highlighting sustainability across its communications. The resulting visual identity helps it differentiate itself among competitors.

Each of the entries was judged by a panel of brand and regional experts against criteria determining strategic and creative success. The winners were celebrated at a digital ceremony last night.

Brittany Golob, editor in chief of Transform magazine, says, “It has been rewarding to showcase rebranding and brand development across the Nordics region and we wish every single one of this year’s winners congratulations on their excellent work.”

Transform Awards winners from the MEA region will share their success stories at the ‘Brand excellence in the Gulf States’ conference on 6 December. Register now.

The full list of winners is as follows:


Best use of a visual property

Gold – NextGenTel and Reklamekollektivet

Silver – Fjord Norway and Storm 121

Silver – IFS

Bronze – SAS and Tata Consultancy Services / Roland Bägén with Glasnost


Best brand experience

Gold – University Museum of Bergen and Haltenbanken

Bronze – Lidingöloppet and Tata Consultancy Services / Roland Bägén with Le Pacte


Best use of audio brand

Gold – Gallerian / AMF Fastigheter and Lexter Ljuddesign

Silver – Genelec and Sixième Son


Best place or nation brand

Gold – City of Oslo and Creuna



Best creative strategy

Gold – DigiPlex


Best brand evolution

Gold – Diaverum and MerchantCantos

Silver – DigiPlex

Highly commended – L&T Technology Services


Best strategic or creative development of a new brand

Gold – Antti Tapani and BOND Creative Agency

Silver – JAJA and Reklamekollektivet

Silver – NextGenTel and Reklamekollektivet



Best brand development project to reflect changed mission values, or positioning

Gold – Telavox and Sköna Sweden AB

Silver – IFS

Bronze – DigiPlex

Highly commended – Four Reasons and Nitro Group


Best rebrand of a digital property

Gold – Diaverum and MerchantCantos



Best visual identity from the food and beverage sector

Gold – Waynes and Vivi Sumpton Design

Bronze – JAJA and Reklamekollektivet


Best visual identity from the public sector

Gold – University Museum of Bergen and Haltenbanken


Best visual identity from the real estate, construction and facilities management sector

Silver – Mileway and Essen International


Best visual identity from the transport and logistics sector

Silver – MTRX and Identity Works


Grand prix

Winner – University Museum of Bergen and Haltenbanken