A 34 year-old major television brand and a 17 year-old mobile service challenger brand now have a point of commonality. They were both recipients of the premier awards at last year’s Transform Awards North America. Th...
Brittany Golob
Ice, snow and celebration at Beijing 2022 emblem unveiling
Olympic branding is often reliant on language and typeface design to convey a message. The upcoming Winter Games in PyeongChang reflect this as the city’s Olympic logo is a stylised rendering of two Korean characters....
Spotlight on Foster's Freeze
With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...
Brand ambassadors key to employer brand success
The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....
New name takes off for Hollywood Burbank Airport
Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burban...
Profile: Dignity Health
US healthcare provider Dignity Health has redeveloped its brand, renamed its organisation and reimagined its place in the community. Brittany Golob examines the way a brand platform can share joy, and ducklings, to a...
Brand experience: Rock and Roll Hall of Fame
The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...
It's a woman's world
Branding in the feminine hygiene category is undergoing a transition. Some brands are pioneering a new approach based on realistic imagery, sophisticated branding and on rejecting clichéd visual tropes. Brittany...
Mr Cooper greets the home lending sector
It may sound more like a boutique hotel chain or an upscale eyewear brand, but Mr Cooper is the new brand for 23 year-old American mortgage provider Nationstar. Worki...
Storytelling benefits brand awareness, relevance, survey says
The run up to the holiday season is, in the UK and beyond, an opportunity for brands to tell stories. Adverts proliferate from consumer brands hoping to spark holiday cheer while driving sales. Stories can be the life...
