Brittany Golob

With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports...

Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. F...

Many wines may have a sense of identity, but now, a Spanish regional specialty has told the world that it knows who it is. With a new marketing slogan, ‘saber quién eres,’ – or ‘know who you are’ – the Rioja regu...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

In whichever way a rugby uniform is designed, it will inevitably be covered in mud at the end of 80 minutes. That doesn’t mean those uniforms, and the team brand that comprises the wider brand system, can’t look good,...

Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain....

“The feedback that we’ve had on our [corporate rebranding] has surpassed our expectation. It has made a huge difference to how our business is perceived,” UK cider maker Westons’ head of UK sales, Geoff Bradman says o...

The Lowlands, Speyside, the Highlands, Islay and the Islands – and Campbeltown. The traditional regions of whisky making in Scotland have been largely dominated by the former four, at least for the past couple of deca...

Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. F...

Unlike bobsledders who compete by sliding downhill, some brands have to face an uphill battle when it comes to brand recognition. They struggle to gain the attention of their target audiences, and once gained, to reta...