• Transform magazine
  • August 15, 2020

Top

Brittany Golob

Ice, snow and celebration at Beijing 2022 emblem unveiling

2017-12-15-beijing-logo-inside-01.jpg

Olympic branding is often reliant on language and typeface design to convey a message. The upcoming Winter Games in PyeongChang reflect this as the city’s Olympic logo is a stylised rendering of two Korean characters....

Read More

Spotlight on Foster's Freeze

3.jpg

With flagging growth and an ageing identity, Fosters Freeze chose to rebrand to capitalise on its heritage, existing brand assets and unique positioning. Brittany Golob reports on the Californian icon...

Read More

Brand ambassadors key to employer brand success

DQ2aCf_W0AAT5a5.jpg

The word of the day was ‘firestarters.’ An unusual expression for the more often used ‘brand ambassadors,’ firestarters captured the imaginations of attendees at the Employer Brand Management conference last week....

Read More

New name takes off for Hollywood Burbank Airport

HBA.jpg

Known by previous aliases the Burbank-Glendale-Pasadena Airport, United Airport, the Lockheed Air Terminal – affectionately known locally as simply the Burbank Airport – the airport in the Los Angeles suburb of Burban...

Read More

Profile: Dignity Health

mural_comp_v6_sm.jpg

US healthcare provider Dignity Health has redeveloped its brand, renamed its organisation and reimagined its place in the community. Brittany Golob examines the way a brand platform can share joy, and ducklings, to a...

Read More

Brand experience: Rock and Roll Hall of Fame

-DSC02970x.jpg

The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...

Read More

It's a woman's world

ukotex7.jpeg

Branding in the feminine hygiene category is undergoing a transition. Some brands are pioneering a new approach based on realistic imagery, sophisticated branding and on rejecting clichéd visual tropes. Brittany...

Read More

Mr Cooper greets the home lending sector

MrCooper_Illustration_2.jpg

It may sound more like a boutique hotel chain or an upscale eyewear brand, but Mr Cooper is the new brand for 23 year-old American mortgage provider Nationstar. Worki...

Read More

Storytelling benefits brand awareness, relevance, survey says

Screen Shot 2017-11-17 at 12.04.58 pm.png

The run up to the holiday season is, in the UK and beyond, an opportunity for brands to tell stories. Adverts proliferate from consumer brands hoping to spark holiday cheer while driving sales. Stories can be the life...

Read More

A single malt double act

image007.jpg

Whisky is one of those rare products that spans the pricing scale from the most affordable to the peaks of luxury. Designing packaging and branding for products from the same distillery, but those that reflect both en...

Read More