• Transform magazine
  • April 25, 2024

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Brittany Golob

Brand positioning and its impact on corporate and societal change

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Building a brand – either in terms of awareness or business growth – requires, among other things, a fastidious approach to brand collaborations and a keen understanding of brand positioning. At Cannes Lions, some of...

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Dispatches from Cannes Lions, part two

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Olympic athletes are inspiring. They offer the world their drive, their success, their failure and most of all, their stories, in every Olympiad. At Cannes Lions today, they offered creative professionals their opinio...

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Dispatches from Cannes Lions, part one

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The Cannes Lions festival is well under way in the south of France. With attendees spanning the globe and covering all aspects of corporate creativity – from advertising to branding to PR to digital – the week is sure...

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Untangling brand guidelines and the value of implementation

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In a roundtable discussion held with 12 creative directors, MDs and founders of brand agencies, Transform magazine and brand implementation experts from Endpoint discussed the challenges facing brand design, implement...

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Little llama called Larry stars in digital brand's new look

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With a mascot called Larry the Llama, a neon coloured visual identity and a host of quirky, lovable animations, Fat Llama’s new rebrand is off to a spitting, woolly, camelid start....

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Islay distiller embraces heritage in new branding

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The small island of Islay off the west coast of Scotland’s 239 square miles are home to eight distilleries. One of Scotland’s five prominent whisky making regions, Islay often produces peaty, smoky whiskies unchanged...

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#TransformTuesday: 29 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Badger brewer brings in new brand

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The badger has featured in stories, poems, films and fiction for centuries. Not least of which, the badger is the house symbol of Hogwarts’ Hufflepuff. It is also the mascot for the University of Wisconsin-Madison and...

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Heritage grocer combines mid-century European style with modern service

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A longtime local haunt in north London, Panzer’s Deli has unveiled a new brand that harkens back to an earlier era....

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MENA brands focus on localisation, differentiation at annual conference

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With a stronger focus on purpose, a deeper insight into experience and a keener sense of local culture, organisations in the Middle East are achieving greater things through brand strategy than ever before....

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