• Transform magazine
  • April 01, 2020

Top

Brittany Golob

MENA brands focus on localisation, differentiation at annual conference

PHOTO-2018-05-08-07-29-25.jpg

With a stronger focus on purpose, a deeper insight into experience and a keener sense of local culture, organisations in the Middle East are achieving greater things through brand strategy than ever before....

Read More

Olympic branding, examined

_1-e1518597356113.jpg

Branding and design excellence have come to define the Olympic Games. Brands require consideration of a country’s culture, traditions and future at the Games, team and national levels, alike. Brittany Golob analyses b...

Read More

Peter Dinklage teams up with Estrella for sun and brand strategy

estrelladamm_2017_06493_preview.jpeg

Beginning on a bicycle on an Amsterdam canal before travelling to a Dodge Charger in gritty downtown LA and then on to a boat by the sparkling city of Barcelona, a short film released by Estrella Damm seeks to capture...

Read More

New England museum unveils bright, modern brand

Screen Shot 2018-05-02 at 2.55.41 pm.png

North America was discovered because of seafaring vikings, and later, seafaring Italians. Its relationship with the sea by no means ended in 1492. Throughout its days as a British colony, an independent nation and a w...

Read More

Brand profile: Inmarsat Aviation

-Inmarsat_BIG_960_472_0.jpg

With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports...

Read More

Success stories and successful storytelling at Employer Brand Management Awards 2018

ebma.jpg

Companies across Europe are recognising the growing importance of a strong employer brand to attract the best talent, drive a corporate culture that retains talent and engage current employees with the organisation. F...

Read More

Crafting a unique identity for Rioja wine

rioja6.jpg

Many wines may have a sense of identity, but now, a Spanish regional specialty has told the world that it knows who it is. With a new marketing slogan, ‘saber quién eres,’ – or ‘know who you are’ – the Rioja regu...

Read More

#TransformTuesday: 17 April

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Big, bold and brave approach for Canadian team rebrand

rugby1.jpg

In whichever way a rugby uniform is designed, it will inevitably be covered in mud at the end of 80 minutes. That doesn’t mean those uniforms, and the team brand that comprises the wider brand system, can’t look good,...

Read More

Brands must differentiate to survive

banner 1.jpg

Markets are driven by choice. Consumers have so many options that brands that fail to deliver pay dearly for their mistakes. Once business is lost, it’s difficult to regain....

Read More